Saks has announced a significant expansion of its brand ambassador program, the Saks Social Club. This initiative, which began in 2020, has more than doubled in size and continues to grow, bringing together a diverse group of influential individuals from various industries.
“We are thrilled to welcome new members to the luxury industry’s leading brand ambassador network, the Saks Social Club,” said Emily Essner. “We are excited to continue expanding this program and collaborating with our brand ambassadors in impactful ways as part of Saks’ long-term marketing strategy.”
New ambassadors like Paris Hilton, a media personality and CEO of 11:11 Media, supermodel Chanel Iman, and basketball player and heart health advocate Shareef O’Neal bring their unique voices and extensive networks to the table. They join other notable figures such as actress and filmmaker Francesca Scorsese, influencers Natalie and Dylana Suarez, and model Emily DiDonato.
One of the key goals of the Saks Social Club is to connect Saks and its customers to new communities, opportunities, and charitable causes. As Emily Essner, Chief Marketing Officer of Saks, explains, “We really think of the program overall as an expression of our brand. It's creating deeper bonds with our customers.” This sentiment is reflected in the activities and campaigns the ambassadors participate in, which often focus on social good and community engagement.
Expanding the Saks Social Club is part of a broader strategy to build stronger relationships with luxury consumers. The program now includes a men’s segment, The Saks Man, introduced in 2023, featuring personalities like New England Patriots defensive lineman Davon Godchaux and rapper Future. This inclusive approach ensures the program appeals to a wide demographic, enhancing its effectiveness.
The Saks Social Club members are concentrated in key fashion markets such as New York and Los Angeles but also extend to cities like Dallas, Miami, Napa Valley, New Jersey, and Washington, D.C. This geographical diversity helps Saks maintain a strong presence across the United States.
For more information on the Saks Social Club and its members, visit Saks Fifth Avenue.
