Shark Beauty, the innovation engine behind viral at‑home styling tools, made its California debut this weekend with its first‑ever “Glam & Glowtel” pop‑up experience at The Grove in Los Angeles. Running from October 25–26, 2025, the immersive, hotel‑inspired event invited guests to “check‑in” for free pro‑level services powered by Shark Beauty’s new generation of air‑styling and skincare innovations.
Beauty Meets Innovation in the Heart of LA
The two‑day pop‑up featured interactive suites—the Hair Suite and Skin Suite—that showcased Shark Beauty’s best‑selling technologies, from the viral FlexStyle® Multi‑Styler to the brand‑new FacialPro™ Glow and DePuffi™ devices. Guests enjoyed hands‑on demos, guided facials, quick blowouts, and expert styling advice that highlighted Shark Beauty’s “For All Hair Kind™” mission of inclusivity and real‑world results (PR Newswire).
The Star Launches: FacialPro™ Glow & DePuffi™
Introduced at the Glam & Glowtel, the FacialPro™ Glow is a $399 USD at‑home hydro‑facial system clinically proven to deliver a 128% hydration boost after one use. Its dual‑pump mechanism pairs with two dermatologist‑tested Korean formulas—Derm Detox AHA + BHA Exfoliating Gel and Hydro Infuse BHA Hydrator—to exfoliate, clarify, and infuse the skin with lasting moisture.
The DePuffi™ attachment adds dual‑temperature, gua‑sha‑inspired therapy to sculpt, depuff, and brighten the complexion, completing Shark Beauty’s first tech‑driven skincare suite.
Hair Tech Evolution: Shark Glam™ Multi‑Styler
At the heart of the LA event was the debut of the Shark Glam™ Multi‑Styler, a salon‑grade hot‑air hybrid that fuses airflow with ceramic precision. Engineered to replace five styling tools, Shark Glam™ reduces styling time while protecting hair health through Heat Sense technology—monitoring temperature 1,000 times per second to keep air below 302°F.
Chief Marketing Officer Kleona Mack noted, “Hair types 3 and 4 have long been underserved in the styling category, and we knew it was time to raise the bar.” The Glam Multi‑Styler expands Shark Beauty’s inclusivity mission, providing effective, damage‑free styling for every hair texture.
For All Hair Kind: Innovation with Purpose
As part of its “For All Hair Kind™” commitment, Shark Beauty has established a Textured Hair Advisory Board to ensure its products undergo inclusive testing across all hair types. CEO Mark Barrocas emphasized that the LA activation marks “the next chapter of beauty tech, redefining the at‑home experience through innovation and community.”
Following its Los Angeles debut, Shark Beauty plans to expand the Glam & Glowtel pop‑up concept nationwide, bringing its technology‑first experience to beauty capitals like New York and Miami. The brand continues to bridge professional performance and everyday accessibility, championing inclusion, innovation, and self‑expression across every hair and skin story.
