BeautyEcommerce

Shiseido Launch a New Beauty Innovation, AI Makeup Advisor

The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region.

Published: Apr 6, 2022 8:21 AM

By Jeanel Alvarado

BeautyEcommerce

Add RETAILBOSS as Preferred Source

BeautyEcommerce

Shiseido Launch a New Beauty Innovation, AI Makeup Advisor

The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region.

The AI Makeup Advisor will support Shiseido’s vision in becoming a leading personal beauty and wellness brand by supporting consumers in discovering a makeup routine that is unique to each and every user.

The collaboration brings together Shiseido’s commitment to beauty innovation and Revieve’s AI Selfie Analysis, AI-powered personalized recommendations, and true-to-life virtual try on technologies to create the first digital makeup advisor experience in the world.

“Brands and retailers are connecting with their consumers in a whole new way,“ said Sampo Parkkinen, Founder and CEO at Revieve.

“AI-powered technologies in a traditional industry like beauty and skincare will help guide brands in understanding their consumers and leveraging their needs to market and promote their products in the most tailored way possible.” Revieve’s and Shiseido’s collaboration began in 2019 with the launch of the first Skincare Advisor across all Shiseido’s regional markets…

Members-only article

Unlock the rest of this story

Join free to keep reading RetailBoss beauty coverage, industry analysis, and market intelligence.

Company

Account name Used publicly if you comment. We encourage your real first name.

Password

Send me RetailBoss newsletter emails through Substack. I can unsubscribe anytime. Confirm that I want to create a free RetailBoss account.

Free access. No credit card required. Your account is created after you verify your email.

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since: 2011
Audience: 50 Million+
Coverage: Global Markets

Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Beauty

Hair Syrup Rapunzel shampoo and conditioner bottles against a pink background.

Hair Syrup Makes U.S. Retail Debut as More Beauty Brands Join Target Studio

British haircare brand Hair Syrup is entering U.S. physical retail through more than 600 Target stores and Target.com on September 10. CLEARSTEM and VT Cosmetics separately confirmed their participation in the same Target Beauty Studio launch.

BeautyNews

RETAILBOSS Team16 hours ago

Kristin Ess Hair products arranged with pink flowers.

Kristin Ess Hair Launches at REVOLVE as It Expands Beyond Beauty Retail

Kristin Ess Hair has launched at REVOLVE with more than 30 haircare and styling products, adding a fashion-led retailer to the Maesa brand’s distribution network.

BeautyNews

Ifrah Nadeem16 hours ago

Guerlain L’Heure Bleue Paris experience — image 1

Guerlain Takes L’Heure Bleue Back to the Pont-Neuf With a Paris Experience

Guerlain is bringing L’Heure Bleue to the banks of the Seine with a three-day Paris experience that combines fragrance discovery, the perfume’s origin story and bottle personalization. The activation runs September 11–13, 2026, at 50 quai de la Mégisserie in the city’s first arrondissement.

BeautyEvents

Shipra Bohara16 hours ago

Loewe source video — cover frame — image 1

LOEWE Introduces Five Fragrances in Its 2026 Crafted Collection

LOEWE has introduced five new fragrances in its 2026 Crafted Collection, extending the range through scents inspired by the natural world. The house says the collection is available through its website.

BeautyNews

Ifrah Nadeem16 hours ago

View all Beauty

Recommended Articles

BREAKOUT Beauty founders visiting Boots in Nottingham — image 1

Boots Welcomes Emerging Founders Through BREAKOUT Beauty

Boots has welcomed the latest BREAKOUT Beauty cohort to its Nottingham head office, giving emerging, founder-led beauty businesses access to retail teams and sessions focused on preparing for growth.

BeautyCareers

Shipra Bohara16 hours ago

Visitors queued outside a pink Medicube activation at Coachella.

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

APR is taking Medicube on a four-city pop-up tour across the United States and Europe, adding temporary physical sales and demonstration spaces as the Korean beauty group expands in Western markets.

BeautyNews

Ifrah Nadeem2 days ago

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

Buff Beauty is entering its first national retail partnership through more than 600 Target stores and Target.com on September 10, just two months after launching direct-to-consumer.

BeautyNews

Shipra Bohara2 days ago

Coty — Experiential beauty retail, image 1

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Burberry Beauty has transformed a historic Shanghai villa into the West Bund British Makeup Station, a multi-month activation built around the brand’s British identity. Coty described the space as an immersive, London-inspired destination designed for beauty discovery.

BeautyNews

Alyssa Jade Mann2 days ago

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Kenzo Parfums is extending its relationship with Coral Gardeners to L’Eau Ambrée, connecting another fragrance in its portfolio with the organization’s coral-restoration work. LVMH says the partnership began around the launch of L’Eau Pure, when Coral Gardeners joined the house as activist ambassadors.

BeautyMarketing

Ifrah Nadeem3 days ago

Groupe Clarins — Longevity research positioning, image 1

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Groupe Clarins is highlighting more than three decades of skin-longevity research as part of its approach to beauty and well-being. The company says that work includes 10 patents, 13 scientific publications and 12 collaborations with international institutions.

BeautyNews

Shipra Bohara3 days ago

Wella Brings Four Haircare Brands to Target Beauty Studio

Wella Company is bringing Wella Professionals, Sebastian Professional, Nioxin and Briogeo to Target Beauty Studio when the retailer’s new beauty format launches on September 10. The destination will operate in more than 600 stores and online.

BeautyNews

Ifrah Nadeem3 days ago

Sara Waisglass holding e.l.f. Soft Glam Satin Foundation in the Unglammy Valley campaign

e.l.f. Becomes Alta’s First Beauty Brand Partner

The cosmetics brand is bringing product recommendations into Alta’s AI wardrobe-planning platform alongside a four-market campaign.

BeautyNews

Ifrah Nadeem3 days ago

View all Beauty

Top 10 Brands Expanding into the US in 2026

Shiseido Launch a New Beauty Innovation, AI Makeup Advisor

The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region.

Unlock the rest of this story

More from Beauty

Hair Syrup Makes U.S. Retail Debut as More Beauty Brands Join Target Studio

Kristin Ess Hair Launches at REVOLVE as It Expands Beyond Beauty Retail

Guerlain Takes L’Heure Bleue Back to the Pont-Neuf With a Paris Experience

LOEWE Introduces Five Fragrances in Its 2026 Crafted Collection

Recommended Articles

Boots Welcomes Emerging Founders Through BREAKOUT Beauty

Medicube Adds Four-City Pop-Up Tour as Western Sales Expand

Buff Beauty Moves Into National Retail as VOESH Joins Target Beauty Studio

Burberry Beauty Turns a Shanghai Villa Into a British-Inspired Discovery Space

Kenzo Parfums Extends Its Coral Gardeners Partnership to L’Eau Ambrée

Clarins Puts Longevity Research at the Center of Its Skincare Positioning

Wella Brings Four Haircare Brands to Target Beauty Studio

e.l.f. Becomes Alta’s First Beauty Brand Partner

What are you looking for?

Start exploring

Unlock the rest of this story

More from Beauty

Recommended Articles

Sign up for RetailBoss Daily Newsletter