BeautyEcommerce

Shiseido Launch a New Beauty Innovation, AI Makeup Advisor

The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region.

Published: Apr 6, 2022 5:21 AM

By Jeanel Alvarado

BeautyEcommerce

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BeautyEcommerce

Shiseido Launch a New Beauty Innovation, AI Makeup Advisor

The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region.

The AI Makeup Advisor will support Shiseido’s vision in becoming a leading personal beauty and wellness brand by supporting consumers in discovering a makeup routine that is unique to each and every user.

The collaboration brings together Shiseido’s commitment to beauty innovation and Revieve’s AI Selfie Analysis, AI-powered personalized recommendations, and true-to-life virtual try on technologies to create the first digital makeup advisor experience in the world.

“Brands and retailers are connecting with their consumers in a whole new way,“ said Sampo Parkkinen, Founder and CEO at Revieve.

“AI-powered technologies in a traditional industry like beauty and skincare will help guide brands in understanding their consumers and leveraging their needs to market and promote their products in the most tailored way possible.” Revieve’s and Shiseido’s collaboration began in 2019 with the launch of the first Skincare Advisor across all Shiseido’s regional markets…

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Shiseido Launch a New Beauty Innovation, AI Makeup Advisor

The launch of an AI Makeup Advisor experience in collaboration with Revieve® and ongoing partner Shiseido, the key global prestige brand of the Shiseido Group to serve consumers in the EMEA region.

Unlock the rest of this story

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