The industry’s first and only shower-friendly, fully recyclable paper vessel, with its proprietary BeautyCarton™ packaging, Sk*p launches retail partnership with Ulta Beauty, will now be available on Ulta.com and in more than 700 Ulta Beauty stores nationwide kicking off this April.
Full expansion into all 1,300 Ulta Beauty locations will roll out Q3 2022. sk*p brand will join Conscious Beauty at Ulta BeautyTM, the retailer’s holistic initiative rooted in delivering transparency to inspire more informed product choices.
The brand will also be included in SPARKED, a curated assortment of emerging beauty brands entering retail for the first time. This launch also makes Ulta Beauty the first retailer to offer guests hair and body care products packaged in the fully recyclable paper BeautyCarton™ as the brand helps lead an industry movement to reduce environmentally harmful plastics.
Throughout the months of April and May, sk*p will be taking their brand on the road to educate on the sk*p mission, their amazing formulas, and BeautyCarton™. For 6 weeks, founders April Hardwick and Mark Veeder will be visiting over 100 Ulta Beauty stores in key regions around the US. Select stops will feature local influencer meet and greets, sk*p swaps where consumers will swap an empty plastic shampoo, conditioner or body wash container for a full size sk*p product and more.
To learn more about sk*p and their mission please visit getskp.com or follow along on Instagram for brand updates @skpkind. Products can be found in stores at Ulta Beauty starting this month and online at Ulta.com and getskp.com.