In celebration of the first year of partnership, Simone Biles and Athleta are launching Biles’ first signature collection of activewear for Athleta Girl. Biles spent the past year partnering with Athleta’s design team to cultivate a collection authentic to who she is as a person and athlete. Each style reflects her voice by incorporating the inspiring affirmations she tells herself every day.
Biles’ first co-created product, a limited-edition “In Your Element Hoodie,” debuted last fall as the most-viewed item on Athleta.com within hours of its release.
“Since its launch in 2016, we’ve strategically scaled Athleta Girl into a powerhouse category for our brand and a key contributor to our plan to reach $2B in net sales by 2023,” said Mary Beth Laughton, president and chief executive officer of Athleta. “Simone is the perfect partner for us to help empower girls to find their inner strength in school, sports, and play and we’re thrilled to launch this Athleta Girl collection with her.”
“My inspiration behind this collection was to create clothing that is both cute and comfy and can be worn from school to practice while uplifting girls and encouraging them to chase their dreams,” said Biles. “It has been a longtime dream of mine to create an athletic line, and the opportunity to design this collection for Athleta Girl is so special to me. I want girls to feel inspired when they wear clothing in this collection, and for them to know that they can do anything they put their minds to.”
Athleta has rewritten the blueprint for partnerships, prioritizing authenticity and shared values that drive both business and impact, and supporting its partners as whole women, beyond their artistic or athletic achievements. Biles is part of a roster of powerful, like-minded partners including Allyson Felix and Alicia Keys who bring these values to life.
The new collection is available in stores and online now. To learn more, visit Athleta.com.
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.