Athleta Launches Limited Edition With Simone Biles

Athleta, a renowned activewear brand, has recently launched a limited-edition back-to-school collection in collaboration with the celebrated gymnast Simone Biles. This exclusive Athleta Girl collection, unveiled on July 26, 2022, comprises 15 thoughtfully designed items aimed at empowering and inspiring girls aged 6-12 as they embark on their new academic year.

Simone Biles’ partnership with Athleta began in 2021 when she signed a long-term deal with the company, focusing particularly on Athleta Girl, which caters to six- to 13-year-olds. In an interview with Louise Radnofsky of the Wall Street Journal, Biles explained her decision to join Athleta, emphasizing that the brand’s values aligned with her own, and that they were committed to helping her use her voice to advocate for females and children.

The collaboration allows Biles to design her own activewear line and launch collections for Athleta Girls, the brand’s offshoot for kids. The primary objective of her Athleta…