Snap, the social media giant behind Snapchat, has recently launched a new enterprise solution called ARES (AR Enterprise Services) to help retail businesses integrate augmented reality (AR) features into their own apps, websites, and physical locations. This innovative platform aims to provide tools and guidance for brands to incorporate Snap's AR technology into their customer experiences.
Snapchat has been a pioneer in AR technology, with more than 3 million Lenses created using Lens Studio and viewed over 5 trillion times on Snapchat and other mobile apps powered by Camera Kit. Previously, AR advertising on Snapchat was expensive, with a minimum budget of $500,000. However, the introduction of a $50 tier has made it more accessible for brands to experiment with AR experiences.
ARES focuses on retail companies, offering them the opportunity to directly integrate Snap's AR tools into their own platforms. The first businesses to utilize ARES include Princess Polly, Gobi Cashmere, and Goodr, who have reported various benefits such as reduced return rates, increased conversion, and higher revenue per customer. These companies have used Snap products like Fit Finder and AR Try-On, which are part of Snap's new Shopping Suite.
The ARES platform will provide access to three AR elements that can be incorporated into third-party platforms: 3D Viewer, AR Try-On, and Fit Finder. These tools will enable brands to offer AR virtual try-on experiences, accurate fit and sizing recommendations, and interactive 3D product views to their customers. ARES is expected to be available to a wider range of clients in Q2, with dedicated support for AR asset creation and management tools.
Snap's move to offer its AR tools to enterprise customers is a strategic step towards becoming a key provider of AR experiences as the digital world moves towards merging online and offline experiences through AR glasses and the broader metaverse push. Although the timeline for AR wearables is still uncertain, Snap's commitment to AR technology remains strong, and the launch of ARES could potentially strengthen its leadership in the AR space.
The introduction of the AR Enterprise Services platform is a significant move towards helping businesses integrate augmented reality into their customer experiences. By providing access to AR tools and dedicated support, Snap aims to transform the shopping experience for consumers and enable businesses to benefit from the power of augmented reality.
