Snap Launches AR Tools To Help Small Retailers With AR Shopping

Snapchat has been a pioneer in AR technology, with more than 3 million Lenses created using Lens Studio and viewed over 5 trillion times on Snapchat and other mobile apps powered by Camera Kit. Previously, AR advertising on Snapchat was expensive, with a minimum budget of $500,000.

However, the introduction of a $50 tier has made it more accessible for brands to experiment with AR experiences. ARES focuses on retail companies, offering them the opportunity to directly integrate Snap’s AR tools into their own platforms.

The first businesses to utilize ARES include Princess Polly, Gobi Cashmere, and Goodr, who have reported various benefits such as reduced return rates, increased conversion, and higher revenue per customer. These companies have used Snap products like Fit Finder and AR Try-On, which are part of Snap’s new Shopping Suite.

The ARES platform will provide access to three AR elements that can be incorporated into third-party platforms: 3D Viewer, AR Try-On, and Fit Finder. These tools will enable brands to offer AR virtual try-on experiences, accurate fit and sizing recommendations, and interactive 3D product views to their customers…