Aritzia
Aritzia is a Canadian women’s fashion brand and retail chain known for its upscale clothing and accessories. Founded in 1984, Aritzia curates a collection of its own exclusive brands, each with its own unique style and aesthetic, as well as select pieces from outside designers. The company emphasizes high-quality materials and attention to detail in its designs, which range from everyday basics to more fashion-forward pieces. Aritzia aims to offer accessible luxury and contemporary fashion to a broad demographic of women, with a focus on a personalized shopping experience both in-store and online.

As of 2025, Generation Z—the 70 million Americans born between 1997 and 2012—has solidified its role as the most influential demographic in American fashion.