Target To Roll Out Drive Up Service for Seamless Returns
Target is rolling out a new drive-up service for easy, fast, seamless returns this Spring, customers won’t have to leave their car to make returns, set to reach nearly 2,000 stores.
Drive Up Returns is the newest way Target is improving upon their convenient and painless return policy: Guests can return most new, unopened items within 90 days of purchase — and up to a year for Target-owned brands — for free.
More recently, Target has leveled up the piloted Drive Up experience by giving guests at select stores the ability to add a Starbucks Café handcrafted beverage or food purchase and have it delivered to their car along with the rest of their Drive Up order.
The company plans to invest $4 billion to $5billion this year to expand its guest-centric services, operations network of stores and supply chain facilities, digital experiences and other capabilities. The retailer also shared more about its plans to advance its enterprise efficiency efforts, aimed at optimizing its operations after years of rapid growth.
“Our journey to expand our fulfillment options starts with making it easier for our guests to shop with us,” says Mark Schindele, Target’s executive vice president and chief stores officer. “That’s why we’re launching Drive Up Returns. Allowing our guests to process a return from the comfort of their car underscores our commitment to helping our guests shop — and return — however they choose.”
In addition to making the Target guest experience even easier, Drive Up Returns brings more efficiency to the retailer’s returns process and reduces expenses for mail-in returns.
I have 15 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a speaker, consultant and former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.