UOMA Beauty, a leading inclusive black-owned beauty brand, has expanded its offerings with the launch of its sister brand, UOMA by Sharon C. Founded by Nigerian-born, LA and London-based former beauty executive Sharon Chuter, UOMA by Sharon C. made its debut on June 18, 2021, in 3,365 Walmart stores across the United States, as well as online at Walmart.com and UOMAbeauty.com.
The new beauty line shares some similarities with the original UOMA Beauty brand, such as prioritizing staying up-to-date with the latest makeup and skincare trends. However, UOMA by Sharon C. distinguishes itself through different branding, pricing, and a focus on disrupting the clean, inclusive, and sustainable beauty movements. The entire range retails between $6 and $24, making it accessible to a wider audience.
UOMA by Sharon C. offers a variety of products, including foundations, skincare,…
lip stains, and eye makeup. The brand aims to challenge outdated beauty standards and promote an inclusive community that celebrates individuality.
Its formulas are vegan and cruelty-free, made with naturally sourced ingredients, and the packaging is either fully recyclable, biodegradable, or made from alternative sources such as corn and cassava. The brand avoids using sulfates, parabens, or phthalates in its products.
View this post on Instagram A post shared by UOMA by Sharon C (@uomabysharonc) Sharon Chuter has expressed her dissatisfaction with the term “clean beauty” and the industry surrounding it, stating that it often lacks scientific backing and can be exclusive due to higher price points.
With UOMA by Sharon C., Chuter aims to provide better ingredients sourced from nature and use eco-conscious and recyclable packaging while maintaining an affordable price point…
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