L’Oréal and Facebook bring virtual try-ons to Instagram shopping with ModiFace

L’Oréal and Facebook have announced a technology platform integration with ModiFace, L’Oréal’s owned augmented reality and artificial intelligence company, to bring AR-powered makeup try-ons to shopping on Instagram. 

Facebook’s AR platform Spark AR and ModiFace are providing a technology that brings the quality and accuracy of AR makeup experiences developed by ModiFace to Instagram Shops. Consumers can navigate to the brand’s Instagram page, find a product, and virtually try it before they buy.

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