Kim Kardashian’s shapewear brand, Skims, has made a significant impact in the world of fashion since its launch in 2019. Known for promoting body positivity and inclusivity, Skims offers a wide range of sizes and skin-tone colors for its products. In a remarkable achievement, the brand became the official undergarment outfitter for Team USA during the Summer 2021 Tokyo Olympics.
The partnership between Skims and Team USA was announced by Kim Kardashian herself, who expressed her pride in supporting female athletes during the Olympic and Paralympic Games. The collaboration aimed to empower women and inspire younger girls, including Kardashian’s own daughters, by showing them that anything is possible with hard work and determination.
Skims designed a variety of undergarments for the US Olympic Team, including sports bras, underwear, leggings, bike shorts, and T-shirts. The Olympic line was also made available for purchase on the Skims website as a capsule collection, allowing fans to wear the same clothes as their favorite Team USA members.
In addition to undergarments, Skims provided loungewear and sleepwear for the female American athletes at the Tokyo Olympic and Paralympic Games. The collection was designed with the inspiring women in mind, and Kardashian expressed her excitement for Olympic and Paralympic athletes to wear Skims during their downtime.
This collaboration between Skims and Team USA reflects the growing alignment between celebrity fashion personalities and the Olympic Games. It also highlights the expanding definition of athletic apparel, with clothing companies now producing athleisure wear suitable for various activities, from working out to lounging or stepping out.
Despite some controversies surrounding the brand, Skims remains popular and has contributed significantly to Kim Kardashian’s billionaire status. With an estimated $225 million stake in the company, Kardashian continues to make waves in the fashion industry while empowering women through her inclusive and innovative designs.