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The Workshop at Macy’s Returns With 2022 Class and Enhanced Programming

The Workshop at Macy’s Returns With 2022 Class and Enhanced Programming

The Workshop At Macy’s Returns With 2022 Class And Enhanced Programming

The Workshop at Macy’s, the retail industry’s longest running retail development program for underrepresented brands, provides up-and-coming businesses with the tools, knowledge and access to resources to drive their enterprises to the next level, achieve business objectives and sustain growth. Designed by a consortium of experts from Macy’s and Babson College, the nation’s leading business school for entrepreneurship, the business development curriculum is created for diverse and women-owned retail businesses poised to succeed on a larger level. Since 2011, The Workshop at Macy’s has helped support and grow more than 175 small businesses.

“This year, The Workshop at Macy’s returns with several enhancements to continue evolving the program as a business accelerator for the participants,” said Michelle Wang – Macy’s vice president of retail diversity strategy. “The enhancements, including business grants, will help accelerate the participants’ success, and better support growth opportunities for these underrepresented businesses.”

This year, The Workshop at Macy’s returns with 25 new entrepreneurs and a five-week program, taking place virtually and in-person in New York City, from April 25 – May 27, 2022. To further strengthen the program, The Workshop at Macy’s will introduce exciting enhancements, including new classes, Strategic Sourcing and Pitching for Funding, to improve the Supply Chain and Financial Management curriculum.

The Workshop at Macy’s will also introduce a Vendor Pitch Competition for participants to present their product, business opportunity and funding proposal. The competition winner will receive a $100,000 business grant; a partnership with Macy’s sourcing team; buy now, pay later services from Klarna and marketing support from Spark Foundry, among other prizes. Additionally, upon completion of the five-week program, every participant will receive a $5,000 business grant.

The Workshop at Macy’s Brands

The 2022 class features 25 brands across a variety of retail categories including beauty, home, accessories, womenswear, menswear and more. Brands featured in this year’s class include:

Abingdon Co. (Nevada)

Absolute Joi (Washington, D.C.)

Anya Lust (New York)

Ben Oni (New York)

Black Paper Party(Pennsylvania)

Carolina York (South Carolina)

Curl Daddy (New Jersey)

Dia Moda (Georgia)

Emilia George (New York)

Forgotten Skincare(Pennsylvania)

Kyvan (Georgia)

Lux Pillow Plus (Nevada)

Maika (California)

Megan Renee (California)

Moringa Connect(Massachusetts)

My Mommy Wisdom (Florida)

NefrFreshr (Texas)

Play Out Apparel (New York)

Plenitude (Maryland)

Sabila Skincare (California)

Stivali New York (New York)

Swanky Designs (New Jersey)

Terese Sydonna (New York)

Unisa Eurani (New York)

Uwila Warrior (Massachusetts)

In the 11 years since its inception, several alumni of The Workshop at Macy’s successfully launched product lines in select Macy’s stores and on With the knowledge, resources, tools and real-world practice provided from The Workshop at Macy’s program, brands have had the access needed to drive their businesses to the next level.

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