The fashion industry is undergoing a structural shift toward the circular economy, with Resale as a Service (RaaS) emerging as a critical driver. This model allows brands to manage their own secondary markets, ensuring product authenticity, maintaining brand equity, and capturing data on product longevity. By leveraging technology partners like Archive, Trove, and ThredUp, brands are transforming from linear sellers into circular ecosystem managers. This report ranks and describes the top 10 fashion brands leading this movement based on active resale listings in clothing and program impact as of early 2026.
Top 10 Fashion Brands by Resale Listings
The following ranking is based on active resale shop listings as of January 2026, which serve as a primary indicator of program scale and consumer adoption.
| Rank | Brand | Resale Program | Primary Tech Partner | Listings (Jan 2026) |
| 1 | Madewell | Madewell Forever | ThredUp | 31,039 |
| 2 | Athleta | Athleta Preloved | ThredUp | 24,049 |
| 3 | American Eagle | RE/AE | ThredUp | 22,269 |
| 4 | Hanna Andersson | Hanna-Me-Downs | Archive | 21,247 |
| 5 | Zara | Zara Preowned | In-house / Local | 15,385 |
| 6 | Patagonia | Worn Wear | Trove | 6,673 |
| 7 | Eileen Fisher | Renew | In-house | 4,369 |
| 8 | Lululemon | Like New | Archive | 3,940 |
| 9 | Levi’s | Levi’s SecondHand | Trove | 3,900 |
| 10 | Canada Goose | Generations | Trove | 3,039 |
1. Madewell: “Madewell Forever”
Madewell holds the top spot for RaaS scale. Launched in 2021 in partnership with ThredUp, the program allows customers to turn in any pair of jeans (from any brand) for store credit, while Madewell branded items are cleaned and resold on a dedicated digital storefront. This initiative has successfully kept over 1.6 million garments in circulation.
2. Athleta: “Athleta Preloved”
Athleta, a Gap Inc. brand, launched “Preloved” in 2022. Powered by ThredUp, it focuses on high performance activewear. Customers use “Clean Out Kits” to send in gently used items in exchange for Athleta shopping credit. The program is notable for its high volume of listings in the activewear segment, catering to a loyal customer base that values durability.
3. American Eagle: “RE/AE”
Launched in 2023, RE/AE is a digital resale shop curated by the brand and powered by ThredUp’s RaaS platform. It focuses on vintage and secondhand American Eagle styles, particularly denim and 90s-inspired apparel that resonates with Gen Z. The program uses social media integrations, like Snapchat activations, to drive engagement among younger shoppers.
4. Hanna Andersson: “Hanna-Me-Downs”
A leader in the children’s apparel space, Hanna Andersson launched “Hanna-Me-Downs” in 2023 with Archive. Unlike the managed models above, this is a peer to peer (P2P) marketplace where parents can buy and sell outgrown items directly. The program leverages the brand’s reputation for high quality cotton that lasts through multiple children.
5. Zara: “Zara Preowned”
Zara’s entry into RaaS is a massive undertaking, initially launched in the UK and expanded to the US in late 2024. The platform offers an integrated suite of circular services: resale (P2P), repair, and donation. While Zara manages the platform, it utilizes local tailoring networks for its repair arm and a simplified P2P interface for resale.
6. Patagonia: “Worn Wear”
As a pioneer of the movement, Patagonia’s “Worn Wear” (launched in 2017) is powered by Trove. It is a managed resale model where the brand buys back gear, repairs it at its massive Reno repair facility, and resells it. While it ranks 6th in active listings, it is widely considered the “gold standard” for circularity and brand philosophy.
7. Eileen Fisher: “Renew”
Eileen Fisher has operated one of the oldest RaaS programs, “Renew,” since 2009. It is largely an in-house operation. The brand takes back its own garments, cleans them, and resells them in dedicated boutiques and online. For items too damaged to resell, they use an “Art-to-Wear” approach, felted and upcycled into new products.
8. Lululemon: “Like New”
Lululemon’s “Like New” program transitioned from Trove to Archive in 2024 to streamline its digital experience. Customers can trade in gear at over 100 stores for e-gift cards. The program focuses on maintaining the premium feel of the brand, ensuring that even secondhand leggings meet strict quality standards before being resold.
9. Levi’s: “Levi’s SecondHand”
Levi’s partnered with Trove in 2020 to launch “SecondHand,” the first major denim brand to own its resale channel. Customers trade in worn jeans and jackets for gift cards. The program is strategically important for Levi’s to reclaim the vintage market, which was previously dominated by third party sellers on platforms like eBay.
10. Canada Goose: “Generations”
Launched in 2023 and powered by Trove, “Generations” focuses on the high-value resale of luxury outerwear. Given the high price points of Canada Goose parkas, the program provides an essential authentication service, giving buyers confidence that they are purchasing genuine, high quality pre owned luxury goods.
