VOESH has officially landed at Ulta Beauty, bringing its science backed K beauty body care line, powered by next generation actives and made in Korea, to Ulta.com and more than 450 stores across the United States. The rollout marks a major retail milestone for the female and AAPI owned brand, which started in spas and is now positioning itself as a leader in high performance, facial grade body care.
From Spa Treatment Staple to Body Care Leader
Founded in 2013 by CEO Vera Oh and Co Founder Joseph Choi, VOESH was created to fill a gap in the spa industry for hygienic, clean, vegan treatments that deliver both safety and performance. Over time, the New York based brand evolved beyond professional backbars into a full body care range rooted in K beauty science, known for innovation, ingredient integrity and an elevated, sensorial approach to everyday routines.
The Ulta Beauty launch…
continues that evolution, translating spa level treatments into at home products that bring professional techniques, like gua sha, targeted massage and resurfacing, into the shower and beyond. Ulta Launch Details and Hero Products The collection debuted on Ulta.com on March 8 2026, with an in store rollout to 450 plus Ulta Beauty locations beginning March 22.
Price points range from $9 to $49, placing the brand firmly in the premium masstige body care space while remaining accessible to a broad wellness minded audience. Hero products include Massage Roller Crèmes, a Gua Sha Body Cleansing Bar, and a Body Buffing Bar, all designed to work in the shower as treatment steps rather than basic cleansing alone.
The lineup is rounded out by a Resurfacing Sugar Scrub, Body Balm, Hand Balm, and the Glow Shower Filter system, which infuses water with skin loving ingredients while filtering out impurities.
Signature scents such as Fig & Amber, Black Tea & Rosé, Hinoki & Cedar, and Bergamot & Neroli underscore the brand’s focus on sensorial, mood elevating textures and fragrances. K Beauty Science for the Body True to its K beauty roots, VOESH applies facial skincare principles to the…
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