Lululemon Athletica (Nasdaq: LULU) has appointed Chip Bergh, former President and CEO of Levi Strauss & Co., to its Board of Directors effective March 17, 2026, as the company works through a period of simultaneous leadership challenges, including a CEO vacancy, a founder led proxy battle, and a product overhaul aimed at reviving full price selling. The appointment brings the total number of new independent directors added to the board in the last five years to five, a figure the company is leaning on heavily to demonstrate governance progress.
Who Is Chip Bergh and Why He Was Chosen
Bergh is widely credited with transforming Levi Strauss & Co. from a declining heritage brand into a $6 billion global powerhouse during his tenure, repositioning it through a combination of product focus, direct to consumer investment, and brand storytelling. For Lululemon, a brand that has seen its U.S. comparable sales stall and…
its stock trade significantly below recent highs, that track record carries real weight. Bergh will serve as a Class I director and sit on the Corporate Responsibility, Sustainability, and Governance Committee and the People, Culture, and Compensation Committee.
He replaces David Mussafer, the longtime lead director and managing partner of Advent International, who announced he will not stand for re election at the conclusion of his current term.
Mussafer first joined the board in 2005 and served as Co Chairman from 2014 to 2017, and the board confirmed his exit was not the result of any disagreement with the company.
Marti Morfitt, Chair of the Lululemon Board, said, “We are confident the Board will benefit from his extensive brand and retail expertise as we continue to build on lululemon’s strong foundation and deliver innovative products and experiences for guests.” Chip Bergh said, “lululemon has built one of the most distinctive brands in the athletic and lifestyle sector, grounded in innovation, design, technical expertise, and deep connections with its guests on a local level around the world…
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