Rhode’s primary competitors, targeting similar market segments with analogous products between August 5, 2025, and September 4, 2025, are Rare Beauty, Kylie Cosmetics, and Fenty Skin. These brands, all founded by celebrities, appeal strongly to Gen Z and Millennial consumers through influencer-led digital marketing and a focus on essential skincare.
For the three-week period analyzed, from August 5 to August 24, 2025, Rhode Beauty generated approximately $7.77 million in sales revenue, showcasing a strong market performance. This figure is derived from its weekly sales totals: $3.06 million for the week ending August 10, $2.27 million for the week ending August 17, and $2.43 million for the week ending August 24. In stark contrast, Kylie Cosmetics recorded sales revenue of approximately $375.77 thousand over the same three-week period, representing only about 4.8% of Rhode Beauty’s sales.
Top Rhode Skin Competitors and Alternatives
Fenty Beauty stands as the clear market leader with an estimated $600 million in annual revenue for 2025, driven by its extensive product range and global reach. Rare Beauty and Kylie Cosmetics are projected to achieve annual revenues between $350 million and $400 million respectively, solidifying their positions as major players.
| Brand | 2025 Annual Revenue (Projected) | Market Position/Remarks |
|---|---|---|
| Fenty Beauty | $600 million | Market leader with strong global presence and inclusivity focus |
| Rare Beauty | $350-$400 million | Rapid growth, strong Gen Z appeal, and focus on mental health |
| Kylie Cosmetics | $380-$400 million | Stable growth, influential with younger consumers, leveraging social media |
Leading Celebrity-Founded Rivals
Rare Beauty by Selena Gomez stands out as Rhode Beauty’s most prominent direct rival, with both brands actively pursuing similar Gen Z demographics and reportedly discussing valuations exceeding $1 billion . Rare Beauty differentiates itself by centering its brand narrative around mental health advocacy, inclusivity, and authenticity, engaging its audience through founder-fronted campaigns and viral TikTok challenges .
Kylie Cosmetics, led by Kylie Jenner, remains a significant competitor, leveraging Kylie Jenner’s extensive social media presence for product launches and marketing strategies . In the past month, Kylie Cosmetics’ ‘Lip Butter’ generated $8,337 in sales revenue, indicating its continued strong performance in lip care, a key product category for Rhode.
Fenty Skin, part of Rihanna’s Fenty Beauty empire, is another top contender, known for its inclusive product ranges and diversity messaging . Within the last 30 days, Fenty Skin’s ‘Total Cleans’R Makeup Removing Cleanser’ achieved $9,696 in sales revenue through retailer Kohl’s, underscoring its market presence in essential skincare.
Customer Sentiment and Product Comparisons
Customer sentiment across the competitive landscape reveals nuanced preferences. While Rhode Beauty’s Peptide Lip Treatment is praised for its nourishing and luxurious feel, often considered a “luxury Aquaphor,” competitors like Pharmacy’s Honey Halo moisturizer are cited by reviewers for superior lasting hydration compared to Rhode’s Barrier Restore Cream.
Rhode’s Pineapple Refresh Daily Cleanser, however, receives positive feedback for its gentle and non-irritating formula . This indicates that while Rhode excels in certain product experiences, competitors are offering strong alternatives, particularly in hydration and potentially in broader ingredient transparency.
Future Outlook
Rhode‘s top competitors are primarily other celebrity-founded brands such as Rare Beauty, Kylie Cosmetics, and Fenty Skin, all of whom effectively target Gen Z and Millennials through strong digital marketing and founder-led narratives.
Rare Beauty is the most direct rival, matching Rhode’s market approach and valuation discussions. Customer sentiment indicates that while Rhode’s products offer a luxurious feel, competitors are often favored for superior lasting hydration, suggesting a key area of competitive differentiation.
