Topshop and Topman, staples of British fast fashion, are celebrating a comeback with the debut of a standalone website and a high-profile runway show four years after the brands were acquired by ASOS in 2021, following former owner Arcadia Group’s collapse. The relaunch signals both digital revival and plans for new physical retail in the near future.
UK Customers Get Early Access
The new website is currently available only to UK visitors, offering an extensive selection from both brands, spanning clothing, footwear, and accessories. This digital rebirth follows months of anticipation after Topshop teased its return online in March with a holding page and hints at bigger changes to come. The site also supports a range of delivery services, including standard, next-day, same-day, and click-and-collect via Evri, Royal Mail, and Inpost.
Physical Retail and Runway Revival
Topshop and Topman will preview their autumn/winter collections and celebrate their online return at London’s iconic Trafalgar Square. The open-air runway show, their first in seven years, promises to showcase both brands’ creative direction and connect directly with a new generation of customers.
The brands recently made a physical retail comeback with a pop-up shop in London this May, and executives have hinted at further high street ambitions.
Fresh Ownership and Revitalized Identity
ASOS sold a 75% stake in Topshop and Topman last September, forming a joint venture with Heartland, the holding company behind Bestseller, as part of its refinancing efforts. ASOS retains certain design and distribution rights that allow it to market the brands online and collaborate with major international partners.
The new ownership arrangement aims to leverage Bestseller’s global reach, potentially expanding Topshop and Topman’s wholesale division with players like Nordstrom in the US and Reliance Retail in India. These moves, combined with digital innovation and direct engagement events, are designed to spark a new chapter of international growth and relevance.
What’s Next for the Brands
Topshop and Topman’s relaunch comes at a time when revived brands are embracing blended retail models and bringing digital and physical experiences together. The autumn/winter collections, which emphasize contemporary tailoring, strong outerwear, and signature denim, are designed to win back shoppers who grew up with the Topshop name and captivate newcomers.
With the new website live, Cara Delevingne’s edit in the spotlight, and a major London runway event marking their return, the brands signal that their legacy of shaping British fashion isn’t finished. A future high street presence and global partnership plans suggest Topshop and Topman are banking on the “see now, buy now” mentality with modern, versatile collections and direct-to-consumer online access.
For now, UK-based fans can explore the full offering on the new standalone site, try next-day and same-day delivery, and shop curated outfits by one of fashion’s leading personalities. As the open-air show returns to London and new retail ambitions build momentum, Topshop and Topman demonstrate their commitment to building creative energy, supporting up-and-coming talent, and keeping London style in the global spotlight.
