Department store retailer Dillard’s and mixed-use real estate developer Trademark Property have teamed up for the first time to acquire the 646,000-square-foot Longview Mall in Longview, Texas. Dillard’s is already an anchor tenant of the center, which serves as the only enclosed mall within a 45-mile radius and draws 3.7 million annual visitors. Financial details of the acquisition from previous owner WPG were not disclosed.
The deal underscores the continued evolution of retail real estate partnerships, as retailers increasingly align with experienced developers to transform regional shopping destinations into modern, multi-use experiences.
Plans to Elevate Longview Mall
The new ownership group has already signaled plans to reinvest in upgrading the shopping center. Positioned as both a retail and community hub in East Texas, Longview Mall is expected to undergo enhancements aimed at improving customer experience and strengthening the tenant mix.
“Longview Mall is a vital part of the region’s retail…
landscape, and we see strong potential to elevate both the customer experience and tenant roster,” said Terry Montesi, Founder and CEO at Trademark.
“Together with Dillard’s, we’ll bring capital to reinvest in the property and enhance its position as a community hub for shopping, dining and entertainment.” With Dillard’s anchoring the property, the collaboration brings together a prominent national retailer and a developer with deep expertise in reimagining malls for long-term growth.
Tenant Lineup at Longview Mall Located in the heart of Longview, the mall is a focal point for East Texas shoppers. Its current roster includes mainstream and specialty retailers. The mix of department store anchors, lifestyle brands, and food-and-beverage concepts provides a crucial base for development.
By investing in upgrades, the new owners aim to attract additional tenants and strengthen the mall’s position as a regional shopping destination. Building on a Strong Market for Dillard’s For Dillard’s, the acquisition fits into a long-term strategy of reinforcing its presence in markets where the brand performs well…
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