Ulta Beauty Launches K-Beauty World Nationwide With 8 Korean Brands
Ulta Beauty has unveiled K-Beauty World, an innovative retail platform dedicated to the discovery of authentic Korean beauty, is now launching nationwide at Ulta Beauty.
Ulta Beauty has unveiled K-Beauty World, an innovative retail platform dedicated to the discovery of authentic Korean beauty, is now launching nationwide at Ulta Beauty. Powered by leading retail partner Landing International and expertly curated by entrepreneur Sarah Chung Park, the movement kicks off with eight of Korea’s most buzzworthy brands available both in Ulta stores and online.
A New Destination for Authentic K-Beauty
As the first large-scale retail concept of its kind, K-Beauty World offers a shoppable, immersive experience designed for U.S. consumers to discover the very best in Korean beauty. Shoppers can explore over 200 expertly curated products across both skincare and color cosmetics, spanning heritage-rich formulas, trending treatments, innovative ingredients, sensorial textures, and results-driven solutions.
"We are excited to partner with K-Beauty World to meet the rapidly growing U.S. demand for accessibility in Korean beauty innovation," said Kaitlin Rinehart, Vice President of Merchandising, Ulta Beauty. "This exclusive partnership brings time-honored, high-performing products, that have been long trusted by Korean consumers, to a broader audience, making it easier than ever for beauty lovers across the country to experience the power of K-Beauty. While we have offered many K-Beauty brands within our skincare assortment for some time now, we are thrilled to enter this next phase of growth and expansion with even more brands to discover across categories and price points. From effective ingredients to forward-thinking trends and packaging distribution, we can't wait for new and existing Ulta Beauty guests across all age groups to experience the curated assortment of K-Beauty World brands that will be available to shop in our stores and on Ulta.com this summer."
K-Beauty Mart: Bringing Korean Beauty Culture to the U.S.
To introduce American shoppers to its vibrant world, K-Beauty World launched the viral K-Beauty Mart, a traveling immersive pop-up inspired by Korea’s iconic convenience stores. After successful stops at Westfield Century City in LA, South by Southwest, RevolveFest during Coachella, and Bryant Park in NYC, the next destination is Lollapalooza in Chicago this July, with more events on the horizon.
Visitors to K-Beauty Mart can expect:
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Interactive displays
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Live product demonstrations
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Exclusive sneak peeks of up-and-coming Korean beauty innovations
A New Standard for Beauty Shopping
"K-Beauty World is about more than just what's new from Korea , it's about what's next in beauty for all ages, tones, and budgets," says Sarah Chung Park, creator of K-Beauty World and the strategic architect behind the platform. "Ulta Beauty, with its unparalleled reach, commitment to inclusivity, and passion for innovation, is the perfect partner to bring this vision to life. Together, we're introducing U.S. consumers to a new era of Korean beauty – one that blends cultural storytelling with cutting-edge formulations and truly accessible retail experiences."
Explore Eight Innovative Korean Brands at Ulta Beauty
Available now at all Ulta Beauty stores nationwide and at Ulta.com, beauty lovers can discover must-have products from these standout brands:
Dive into the next era of Korean beauty and experience the fusion of tradition, innovation, and inclusive storytelling at your nearest Ulta Beauty or online.
