Nutrafol, the #1 dermatologist-recommended hair growth supplement brand, is making its much-anticipated debut at Ulta Beauty, the largest beauty retailer in the United States. Beginning July 20, Nutrafol will be available online at Ulta.com, with in-store availability rolling out to 500 Ulta Beauty locations nationwide starting August 3. This marks Nutrafol’s biggest retail milestone yet, significantly boosting accessibility to its suite of physician-formulated, science-backed hair health products.
Expanding Wellness-Driven Beauty at Ulta
Nutrafol’s arrival at Ulta Beauty is timely, as the retailer grows its wellness and self-care selection. Known for clinically tested and whole-body approaches to hair wellness, Nutrafol aligns with Ulta Beauty’s commitment to deliver effective, innovative solutions for beauty-focused consumers.
“Our partnership with Ulta Beauty marks an exciting milestone for Nutrafol,” said Cindy Gustafson, CEO of Nutrafol. “As wellness continues to shape the future of beauty, we’re proud to lead the hair health conversation with science-backed formulas people can trust. Ulta Beauty has an incredible ability to bring elevated, clinically credible brands to a wide but discerning audience, and their commitment to innovation and education reflects the same values we prioritize at Nutrafol. With more than half of us experiencing hair thinning, Ulta Beauty’s reach allows us to support even more individuals on their journey to stronger, healthier hair.”
A Strategic Partnership Centered on Education and Community
Ulta Beauty’s ever-expanding wellness assortment makes the introduction of Nutrafol a strategic step forward in providing highly effective vitamins and supplements for hair thinning, breakage, and slow growth. Ulta and Nutrafol will team up to educate and empower consumers about their hair journeys, with Ulta’s knowledgeable Beauty Advisors and over 45 million Rewards Members driving awareness and destigmatizing hair loss.
“At Ulta Beauty, we’re always seeking the best of what’s next in beauty and wellness,” said Penny Coy, Senior Vice President of Merchandising at Ulta Beauty. “Nutrafol stood out for its commitment to quality, efficacy, and clinical credibility , values that are core to how we curate our assortment and introduce newness. Nutrafol’s inside-out approach to hair wellness brings a new level of innovation to our offering. With its steadfast buzz stemming from effective results, we know our guests will be excited to shop Nutrafol across our shelves, alongside our broader beauty and wellness offerings as they build out their routines. We look forward to welcoming new and existing guests to discover Nutrafol, meeting them wherever they are in their beauty journey and providing products that meet their beauty goals.”
A Suite of Science-Backed Solutions
Ulta guests will now find Nutrafol’s most sought-after supplements on shelves and online, including Nutrafol Women, Nutrafol Women’s Balance (formulated for women over 45), Nutrafol Postpartum, and Nutrafol Women’s Vegan. In addition to hair growth capsules, the Nutrafol lineup features Hair Serum, Shampoo, Conditioner, and the targeted Nutrafol Skin supplement for women 18+ seeking a science-backed approach to mild to moderate, non-cystic acne.
All Nutrafol products are designed to address root causes such as stress, hormones, and aging, redefining hair care as an essential part of whole-body wellness.
Reinforcing Leadership in Hair Wellness
This partnership with Ulta Beauty solidifies Nutrafol as a trusted leader in the hair wellness category. The brand’s science-driven formulations have earned recognition like U.S. News & World Report’s Top Vitamin for Hair Growth for two consecutive years, thanks to a transparent, effective approach to supporting thicker, healthier hair.
Where and When to Shop
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Shop Nutrafol online at Ulta.com beginning July 20.
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Find Nutrafol in 500 select Ulta Beauty stores nationwide starting August 3.
With this launch, Nutrafol brings trusted, clinically credible supplements and hair care to millions more, supporting stronger, fuller hair and wellness from the inside out. Discover more and begin your own journey to hair confidence at Nutrafol and Ulta Beauty.
