K-Beauty World, the US-based innovative retail platform powered by global partner Landing International, is expanding into Mexico through a partnership with Ulta Beauty. Starting August 21, seven of Korea’s most influential beauty brands—Bring Green, COSRX, Hanskin, I’m From, Mixsoon, NEOGEN, and Some By Mi—will launch at ten Ulta Beauty Mexico locations, beginning with the Antara Fashion Hall in Mexico City. Galerías Metepec follows on August 28, with additional stores in Guadalajara, León, Monterrey, and Tijuana scheduled by January 2026. Plans are in motion for 15 more locations by the end of next year.
Following a successful U.S. launch at Ulta Beauty this summer, the Mexico rollout marks the next phase of K-Beauty World’s global strategy, leveraging Ulta’s strong local retail presence and Landing International’s cross-market expertise. The partnership enables these trendsetting brands to reach Latin American shoppers known for their deep engagement and rapid market growth.
“Latin American consumers are among the most engaged and fastest-growing audiences for K-Beauty globally—drawn to its skin-first philosophy, sensorial textures, and visible results,” said Sarah Chung Park, founder of K-Beauty World and CEO of Landing International. “With Ulta Beauty’s international expansion into Mexico, it was a natural next step to bring K-Beauty World to this market. We’re proud to create a platform that not only celebrates the innovation coming out of Korea, but also meets the needs of Latin consumers in a way that feels authentic, inclusive, and culturally connected.”
Supporting the retail rollout, K-Beauty World will launch a Latin America tour of its immersive K-Beauty Mart pop-up experience, modeled after Korea’s convenience stores and featuring interactive displays, bilingual education, and previews of the next big K-Beauty hits. Building on a U.S. tour through Westfield Century City, South by Southwest, RevolveFest during Coachella, Bryant Park in NYC, and Lollapalooza Chicago, the Latin tour will stop at prominent cultural events including:
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October 24–26, 2025: Formula 1 Grand Prix (Mexico City)
Additional stops and activations will be announced in the coming months.
The seven brands entering Mexico were selected using Landing International’s proprietary framework, which assesses market readiness, consumer resonance, and long-term growth potential. Some, such as Bringgreen, are launching in Mexico before the United States, highlighting the unique appeal and strategic importance of the region
