LVMH, under the leadership of Bernard Arnault, is significantly expanding its luxury presence on Beverly Hills’ Rodeo Drive, reinforcing its nearly $1 billion investment in the corridor since 2012. In early September 2025, the conglomerate submitted ambitious plans to the Beverly Hills Planning Commission for a new Tiffany & Co. flagship and an innovative Louis Vuitton campus. These projects aim to transform the iconic shopping district, highlighting LVMH’s unwavering commitment to high-end physical retail and strategic brand elevation. Tiffany & Company The Next Luxe Landmark The latest LVMH move revolves around 360 North Rodeo Drive, the site of the now-defunct Luxe Rodeo Drive Hotel. LVMH acquired this coveted location for $200 million in 2021, with plans to demolish the existing structure and build a three-story, 30,466-square-foot Tiffany & Company flagship. This new store will be just half a block from the current Tiffany site at Rodeo Drive’s entry off Wilshire…
Boulevard. The announcement comes about two years after LVMH completed its celebrated renovation of the Tiffany Fifth Avenue flagship in New York City. Louis Vuitton Retail Innovation Meets Architectural Prowess Simultaneously, LVMH is advancing plans for a new Louis Vuitton storefront and campus along Rodeo Drive.
Earlier this year, LVMH submitted plans for a two-building, 100,000-square-foot complex designed by Frank Gehry, which will include a cafe, restaurant, terrace, exhibition space, and rooftop garden.
These Louis Vuitton campus plans show a major strategic shift for LVMH, which had originally intended to construct a 109-key luxury hotel on the property it bought for $245 million in 2018. But the property has remained vacant, as Beverly Hills voters rejected LVMH’s hotel plans in a controversial 2023 referendum.
This pushed LVMH to pivot towards a retail and lifestyle campus rather than a traditional luxury hotel, reflecting an adaptive strategy in a changing luxury landscape…
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