99minds Expands Gift Card Support to 9 Currencies for Shopify

“Until now, Shopify gift cards were locked to a store’s default currency. 99minds changes the game by introducing multicurrency support, enabling merchants to go global without losing localization and value,” said Pravin Kamble, Co-Founder & CEO of 99minds.

Breaking Down Global Barriers for Shopify Merchants Gift card limitations have plagued Shopify merchants for years, often frustrating international customers who were forced to redeem gift cards in a store’s default currency, introducing confusion, eroding value, and stifling cross-border sales.

With 99minds’ new app, Shopify businesses can now issue and redeem gift cards in local currencies such as USD, CAD, EUR, GBP, AUD, NZD, SGD, HKD, and many more. The platform automatically detects and converts currencies during both purchase and redemption, doing away with manual calculations and misunderstandings.

This innovation arrives at a time when global e-commerce is booming and consumer expectations for frictionless, personalized experiences are at an all-time high. Multicurrency gift cards remove barriers for both gifting and loyalty programs, strengthening conversion rates and boosting overall customer satisfaction. Features…