Tis the time of the years for holiday gifts and the rising popularity of Advent Calendars by brands has not been missed. We would like to spotlight the company VAHDAM®, who is our Advent Calendar of the Year 2022 Winner. With raved reviews by celebrities: “I’m in love, I’m in love, I’m in love, I’m in love with a wonderful chai! Shipped directly from India,” said Oprah Winfrey. “Repeat after me: BEST. TEA. EVER. They provide the best tea in the business. Can’t beat that,” said Ellen DeGeneres. “If you know me, you know how much I love a good tea! Find your tea, darlings!” said Mariah Carey.
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The tea company recently launched a collection with Nichole Scherzinger, an American singer, songwriter, dancer, actress, television personality, and tea-lover. The Nicole Scherzinger X VAHDAM® India Limited-Edition Self-Care Kit consists of her favourite tea blends and an exclusive tumbler mug by the diva herself. “Experience the joys and benefits of everyday wellness with this collection of 6 tea blends and an on-the-go tumbler that was carefully curated by Nicole to put sharing warmth at the top of your list this holiday season.”
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The VAHDAM® Advent Calendars selection includes over 6 variations, with over 5,000+ reviews, a few we would like to showcase in this article are as seen below:
The award-winning limited-edition Christmas Advent Calendar bundled with Gleam Porcelain Teapot with Infuser and Teaspoon Trio.
Savor new flavors, travel to new worlds and keep warm with our 24 unique luscious blends.
A regal assortment of 24 of our most delectable and bestselling teas.
Meet Bala Sarda the 28-year-old Founder of VAHDAM® Teas
“With a lineage of over 85 years, I am the 4th generation in my family to run a tea business here in India. However, it is only when I joined my family’s bulk tea export business, I noticed that most of the tea being sold across the world passes through multiple middlemen before reaching consumers like you. And by then, most of the prime freshness and ﬂavor of the tea is lost.” said Bala Sarda.
“Additionally, even though globally acclaimed tea brands continue to grow signiﬁcantly every year, millions of tea growers back here in India are still plagued with problems likelow wages, poor education & an uncertain future. Yes, even though India grows some of the ﬁnest teas in the world (25-30% of the world’s production), the absence of a home-grown brand has made the tea industry to be dependent on bulk exports to foreign brands. To initiate a journey, to solve these problems, is when I decided to launch VAHDAM®, a home-grown Indian tea & superfood brand for the world.”
What is VAHDAM® commitments to people and the planet?
In the long run, a successful home-grown brand from India will empower the industry here on a macro level. Simultaneously, we are passionate about solving micro issues like education. 1% of our revenue is directed towards the education of our farmers’s children via our TEAch Me® Social Initiative. Every parent wishes for their progeny to have a better life than theirs.
VAHDAM® is also a Climate Neutral & Plastic Neutral certified brand. We measure our plastic & carbon footprint every year. We then offset it via our investments in plastic recycling, renewable energy & energy efficiency initiatives in India, respectively. You can learn more about all our initiatives & download our Annual Sustainability Report from http://www.vahdam.com.
What is the VAHDAM® difference?
All VAHDAM® Teas & Superfoods are procured directly from plantations & farmers within days of harvest, packaged garden fresh at our BRC Certified state-of-the-art facility in India and shipped directly to our fulﬁllment centres in various parts of the world. By eliminating all unnecessary middlemen, we are not only able to make available garden fresh, high-quality teas & superfoods to consumers across the globe, but are also able to retain all earnings in the region where they are grown and nurtured by millions of farmers with immense love, care, and passion. A process which ultimately helps every farmer get a better price for their produce.
What is the inspiration behind the name VAHDAM®?
‘VAHDAM’ is the reverse anagram of ‘MADHAV’, a homage to my father’s ﬁrst name!
I have over 10 years of experience in the retail industry including expertise in marketing, operations, merchandising, buying, shopping and technology. I am a former senior managing director of The School of Retailing, University of Alberta. My education includes a Bachelor of Commerce Degree from The University of Alberta in Marketing, Certificate in Real Estate and a Diploma in Fashion Merchandising and Buying from LasSalle College, a Canadian private school founded in 1959 by fashion designer Jean-Paul Morin.