The wait is over, Victoria’s Secret Fashion Show 2025 is officially back and ready to reclaim its crown as fashion’s most-watched, talked-about, and debated event. Taking place in New York City with a free global livestream, the show marks a new era of inclusivity, digital innovation, and spectacle for the storied lingerie giant. According to the WWD press release, the 2025 edition invites fans worldwide to experience its extravaganza as it happens, all at no cost.
- How to Watch: Free for All—A Livestreamed Fashion Milestone
- New York City Glamour: The Show’s Most Iconic Venue
- The Model Lineup: Superstars Meet Next-Gen Faces
- Runway Meets Shoppable Experience
- Musical Performances and Special Collaborations
- The New Victoria’s Secret: Embracing Innovation and Inclusion
- How the Industry and Fans Are Reacting
How to Watch: Free for All—A Livestreamed Fashion Milestone
For the first time, the entire fashion show can be watched online, for free, at 7:00 p.m. ET via the Victoria’s Secret website and on the brand’s official YouTube channel. This dramatic shift aims to bring the event’s audience first focus to the digital age, eliminating barriers and making the once-exclusive show accessible to fans, aspiring models, and fashion-lovers everywhere.
We want everyone—wherever they are—to experience the magic, glamour, and creative spark of the VS stage, Victoria’s Secret shared, underlining their reinvention efforts post-2024 reboot.
New York City Glamour: The Show’s Most Iconic Venue
After stints in London, Paris, and Shanghai, the 2025 runway returns to New York, reaffirming the city’s status as the “spiritual home” of the event. Hosted at Barclays Center in Brooklyn, the dazzling spectacle will feature a future-facing stage design, soaring light installations, and a celebration of New York’s creative energy and diversity.
The Model Lineup: Superstars Meet Next-Gen Faces
This year’s cast bridges VS tradition with renewed vision. Supermodel Adriana Lima will make her sentimental return to the catwalk, joined by iconic Angels from previous eras and a powerful lineup of new faces, including Alex Consani, Paloma Elsesser, Sora Choi, and Quannah Chasinghorse. Victoria’s Secret promises a spectrum of talent, backgrounds, and body types” for 2025, with casting that reflects the reality of today’s global beauty standards.
The show is also making headlines for historic inclusivity: for the first time, college athlete Olivia Dunne will become the first NCAA gymnast to walk the VS runway, making it a night of both pageantry and progress.
Runway Meets Shoppable Experience
In addition to theatrical costumes, feathered wings, and gemstone lingerie, the 2025 show will feature fully shoppable looks. Livestream integration lets viewers instantly shop the runway on victoriassecret.com, supporting the brand’s push to blend fashion, content, and e-commerce as part of its new digital strategy.
Editorial storytelling and commerce need to work hand in hand so VS superfans—and new customers—can wear what they see in real time, the press release notes.
Musical Performances and Special Collaborations
Always a tentpole for pop crossovers, this year Victoria’s Secret will feature a dynamic music lineup. Rumored and anticipated performances include K-pop sensation TWICE, pop star Dua Lipa, and rising Latin artist Peso Pluma, turning the show into a hybrid concert and runway event. The musical acts are expected to debut exclusive songs and themed sets inspired by VS’s global approach to fashion and diversity.
The New Victoria’s Secret: Embracing Innovation and Inclusion
Following its dramatic 2024 reboot and the critical success of its “VS World Tour,” the brand is doubling down on a message of empowerment and openness.
Fashion critics and consumer outlets point out that casting more body-diverse models, featuring new ethnicities, and mixing established and next-generation talent signals VS’s intent to adapt to a new era of audience expectations.
How the Industry and Fans Are Reacting
Early feedback is a mix of excitement, nostalgia, and cautious optimism. Fans celebrate free access and a return to New York, while industry analysts note the challenges for Victoria’s Secret: Maintaining spectacle while balancing inclusivity and e-commerce isn’t easy, but the new strategy could help VS reassert its relevance in a fast-evolving market, says WWD.
VS’s new campaign is leveraging powerful social media activations, TikTok livestreams, and behind-the-scenes content to make the 2025 show part of a months-long global conversation, modernizing the once-controversial yet beloved franchise for Gen Z and Millennials alike.
