With celebrity and influencer launches happening left and right at major retailers, the question remains is it too late to get into retail? I have spoken to many new brands who are on one side optimistic about seeing their products on retail shelves but on the other side feel like they missed their opportunity.
It’s important as a small business or startup to not take the glass is half empty approach, instead the glass is half full! Major retailers have changed the way they assess the potential success of a product before they agree to selling the brand in stores, and the product screening process has changed for the better.
