Gabrielle Union and Dwayne Wade Launch Proudly Into Target Stores

PROUDLY is not only a Black-owned brand but also boasts a team that is 90% women and 95% people of color, with most being parents and grandparents themselves. This diverse team reflects the communities they serve and showcases the brand’s commitment to doing business differently.

The brand has partnered with Target, making its products widely available to more communities, parents, and caretakers. The full line of PROUDLY products, each priced at less than $20, can be found at Target stores nationwide and online at Target.com.

The partnership with Target aligns with the brand’s mission to embrace and celebrate babies of color and their diverse village of caretakers and loved ones. PROUDLY‘s baby care products are co-designed with dermatologist Dr.

Naana Boakye, who has thoughtfully studied and selected gentle, cleaner ingredients to address the unique needs of melanated babies. These babies are more prone to skin concerns such as general dryness, eczema, cradle cap, and acne…