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Gabrielle Union and Dwyane Wade Launch Baby Care Brand

1 min read

Gabrielle Union and Dwyane Wade’s launch baby care brand PROUDLY, for babies with melanated skin. According to the U.S. Census Bureau, as of 2015, 50.2% of babies born in the US have one parent of color. However, historically, no baby brands have been squarely focused on this community of children.

PROUDLY is the first accessibly-priced baby care company with products designed specifically for children of color. The products have been co-designed with dermatologist Dr. Naana Boakye, who has thoughtfully studied and selected plant-based, moisturizing ingredients to take into account the unique needs of melanated babies, who are more prone to some skin concerns such as general dryness, eczema, cradle cap, and acne.


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