ExclusiveRetail

Wonderbelly Co-Founder Lucas Kraft: ‘Target partnership marks a major milestone’

The clean digestive health medicine company, Wonderbelly founded by brothers Lucas and Noah Kraft, has recently launched its flagship product, Wonderbelly Antacid, in over 650 Target stores and on Target.com.

Wonderbelly Co-Founder
ExclusiveRetail

Wonderbelly Co-Founder Lucas Kraft: ‘Target partnership marks a major milestone’

The clean digestive health medicine company, Wonderbelly founded by brothers Lucas and Noah Kraft, has recently launched its flagship product, Wonderbelly Antacid, in over 650 Target stores and on Target.com. This marks the company’s first major retail partnership, which took place on March 27, 2023. The Austin, Texas-based company is at the forefront of the clean medicine movement, offering FDA-regulated, over-the-counter relief from heartburn, acid indigestion, and sour stomach.

RetailBoss

RetailBoss is an independent global news publication and business insights platform built for executives, founders, operators, analysts, marketers, investors, and brand leaders. Our reporting covers the retail shifts across luxury, fashion, beauty, technology and marketing strategy.

Since
2011
Audience
50 Million+
Coverage
Global Markets
Our editorial stance

We prioritize news value, evidence, attribution, and practical relevance to retail decision-makers. Sponsored work is identified, and editorial coverage is kept distinct from commercial partnerships.

More from Exclusive

Recommended Articles

RetailBoss Daily

Sign up for RetailBoss Daily Newsletter

Start the day with the retail news, exclusive context, and key industry events that matter—delivered directly to your inbox.

RETAILBOSS DISCOVERY

What are you looking for?

Search the stories, companies and ideas shaping retail.

Start exploring

Esc to close · Tab to navigateOpen full results →