Brandy Melville Files Lawsuit Against Shein for Stolen Photos

The Heart of the Allegations What makes this lawsuit different from typical fashion industry disputes is its dual focus on both product designs and copyrighted photographs. Filed on June 23 in the U.S.

District Court of the Central District of California, the complaint presents compelling evidence through side-by-side comparisons of Brandy Melville images alongside nearly identical images allegedly found on Shein’s website.

The alleged infractions span multiple product categories, including sweatshirts, shorts, and shirts, all core items in Brandy Melville’s signature aesthetic that have captivated young consumers for over a decade.

However, Brandy Melville’s legal team argues this goes beyond simple design inspiration, characterizing Shein’s actions as a calculated “bait-and-switch” operation…