The 10 Best States for Ecommerce Business

At the other end of the spectrum, the non-contiguous states of Hawaii (50th) and Alaska (49th) consistently rank lowest on the Index. Among mainland states, California (48th) and Louisiana (47th) perform worst for an average company – though for different reasons.

California’s steep tax and cost burdens add up quickly, while Louisiana struggles with poor infrastructure and one of the most complex tax systems in the country.

Omnisend’s Ecommerce Opportunity Index ranks every state on ten factors, including taxes, purchasing power, infrastructure quality, red tape, regional opportunities, and more, to pinpoint the best places to base an online retail business.

“The ideal home base for an online store isn’t the same for every company — what works for a startup selling within state might restrict a bigger brand shipping nationwide,” said Marty Bauer, ecommerce expert at Omnisend…