BeautyHair care

Shakira’s Haircare Brand isima Hits Ulta Stores

Shakira is turning personal hair struggles into powerful solutions.

Published: Jul 18, 2025 1:01 PM

By Jeanel Alvarado

BeautyHair care

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BeautyHair care

Shakira’s Haircare Brand isima Hits Ulta Stores

Shakira is turning personal hair struggles into powerful solutions. Shakira Mebarak has transformed her decades-long hair journey into a groundbreaking haircare brand that promises to address the complex needs of diverse hair types, particularly within the Latin community.

The international superstar recently introduced isima, a clinically-backed haircare line that marks a bold new chapter in the beauty industry.

Launching exclusively at Ulta Beauty, isima brings a science-driven approach to hair health with its innovative TriModal Method™, a system designed to treat the scalp, cortex, and cuticle for truly transformative results. A Personal Mission Turned Scientific Innovation The story behind isima is deeply personal.

For years, Shakira struggled to find products that could address her naturally curly, often unpredictable hair. This frustration became the spark for a brand built on both scientific rigor and personal experience.

“After four years of working in quietly, I’m proud to finally share this with you,” Shakira announced on social media…

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