This report presents an analysis of the top women’s dress brands in the USA, ranked according to a composite score that considers both their market visibility (estimated monthly website traffic from SEMrush data) and their estimated dress inventory volume. The objective is to provide a comprehensive overview of the leading players in the women’s dress market, highlighting brands that excel in both attracting online traffic and offering a wide selection of dresses.
Our Ranking Criteria
Estimated monthly website traffic data was collected for each selected brand using SEMrush insights, focusing primarily on US traffic for the period from October–December 2025, to capture recent consumer interest and visibility.
In parallel, the approximate number of women’s dresses available for sale on each brand’s official website was estimated by reviewing their product category pages, providing a directional measure of inventory breadth. A composite score was subsequently calculated for every brand by assigning equal weight , 50% to the normalized traffic score and 50% to the normalized inventory score , so that brands benefited from both strong audience reach and extensive dress offerings.
Top 10 Women’s Dress Brands in the USA
The following table presents the top 10 women’s dress brands:
| Brand | Traffic (Monthly) | Dress Count | Score |
| Shein | 80.0M | 50,000 | 0.68 |
| Target | 222.0M | 14,764 | 0.648 |
| Macy’s | 100.0M | 15,000 | 0.375 |
| Nordstrom | 50.0M | 12,000 | 0.233 |
| Fashion Nova | 35.0M | 10,000 | 0.179 |
| ASOS | 25.0M | 8,500 | 0.141 |
| Old Navy | 60.0M | 500 | 0.14 |
| H&M | 40.0M | 3,000 | 0.12 |
| Zara | 35.0M | 4,000 | 0.119 |
| Lulus | 15.0M | 4,860 | 0.08 |
Shein
Shein ranks at the top of the composite list thanks to its extraordinary digital scale and massive dress selection. In 2024, Shein’s gross merchandise value was estimated at around $50 billion, with revenue projected between $48–50 billion and expected to rise to roughly $56–58.5 billion in 2025, making it the world’s largest fast‑fashion retailer by market share. Analysts estimate Shein holds about 18% of the global fast‑fashion market and around 40% in the US, supported by more than 88 million active users and nearly 1 million orders shipped daily. That scale translates into tens of thousands of women’s dresses live on site at any given time, from occasionwear to ultra‑low‑priced basics, giving Shein one of the highest normalized scores for both traffic and inventory.
Target
Target is a powerhouse in affordable women’s fashion, leveraging its national store network and high‑traffic target.com platform. The retailer generated about $107.4 billion in total revenue in fiscal 2023, with apparel and accessories representing a key traffic driver. Its in‑house women’s brands , such as A New Day, Wild Fable, and Knox Rose , produce hundreds to thousands of dress styles each season, spanning workwear, casual day dresses, and special‑occasion looks at accessible price points typically between $20–$50. Because Target combines strong US site visitation with a wide dress assortment and omnichannel conveniences like same‑day pickup and easy returns, it scores highly on both reach and breadth.
Macy’s
Macy’s remains one of the most important department store destinations for dresses in the US, especially for occasionwear, workwear, and better‑priced brands. The company reported approximately $23 billion in net sales for fiscal 2023, with digital channels accounting for over a third of overall revenue. On macys.com, shoppers can browse thousands of dresses across private labels and national brands, from under $50 casual pieces to designer gowns well over $300, making Macy’s one of the broadest multi‑brand dress assortments in the mid‑market. This combination of large US traffic volumes and extensive inventory helps it rank near the top among full‑line department stores in the composite.
Nordstrom
Nordstrom occupies the upper tier of this list, specializing in contemporary and premium women’s dresses with strong brand curation. The company reported about $14.2 billion in revenue in 2023, with digital sales representing roughly 36% of total business across Nordstrom and Nordstrom Rack. On nordstrom.com, customers can access several thousand dress options at any time, covering contemporary labels, occasionwear, and designer brands, often priced from $80 to the high hundreds of dollars. While Nordstrom’s traffic is lower than mass players like Shein or Target, its depth in higher‑priced dresses and strong fashion authority drive a high composite score for shoppers seeking elevated assortments.
Fashion Nova
Fashion Nova has built its brand largely on dresses, especially body‑con, club, and occasionwear styles targeted toward younger, social‑media‑driven shoppers. Industry estimates place Fashion Nova’s annual revenue in the hundreds of millions of dollars, with spikes driven by influencer collaborations and viral styles. Its website regularly showcases thousands of women’s dresses, with new arrivals dropping at a rapid cadence, typically priced between $20–$80, giving it one of the densest dress assortments relative to its overall catalog. Combined with strong US traffic driven by Instagram and TikTok marketing, Fashion Nova scores highly on the inventory side of the composite, especially in the party and curve segments.
ASOS
ASOS is a major global e‑commerce player in women’s wear, with a strong footprint among US Gen Z and millennial shoppers. The company reported revenue of about £3.5 billion (approximately $4.4 billion) in its 2023 financial year, with dresses as a core category. On asos.com, customers can browse thousands of dress styles at once, including ASOS’s own‑brand, independent labels, and occasionwear, with price points ranging from under $30 to over $300 for premium edits. High digital traffic and deep category specialization in dresses give ASOS a strong composite ranking, even without a large physical retail network.
Old Navy
Old Navy, part of Gap Inc., competes primarily in the value and family segment, but it is a major volume player in casual and summer dresses. Gap Inc. reported net sales of about $14.9 billion in fiscal 2023, with Old Navy contributing the largest share of that revenue. The brand’s US site routinely carries hundreds to low thousands of women’s dresses, especially jersey, linen‑blend, and printed woven styles , often priced between $20–$50, appealing to budget‑conscious and family shoppers. Strong US traffic, store‑led awareness, and broad sizing ranges, including petite and plus, help Old Navy score solidly on both reach and inventory in the composite.
H&M
H&M is one of the original fast‑fashion giants and remains a top global destination for affordable dresses. In 2022, H&M Group generated around SEK 223.6 billion (roughly $22 billion) in net sales, with women’s fashion and dress drops central to its assortment. While H&M’s global apparel market share was estimated at about 1.06% in 2024, analysts note the brand faces growing competition from ultra‑fast players like Shein and value‑driven concepts like Uniqlo. Still, hm.com lists hundreds to over a thousand dresses at any given time, from workwear to partywear, typically priced from $20–$80, and enjoys significant US traffic, keeping its composite score high among international chains.
Zara
Zara, part of Inditex, is a fashion leader in trend‑driven dresses and remains one of Shein’s closest competitors. Inditex reported net sales of about €35.9 billion (approximately $39–40 billion) in 2024, with Zara as its flagship brand. Zara’s global apparel market share is estimated at around 25% of the global fast fashion market share, supported by a quick‑response supply chain that allows it to refresh dress assortments frequently throughout the season. On zara.com, shoppers can find hundreds of dresses at once , often priced between $40–$120 , spanning minimal, tailored, and fashion‑forward silhouettes, which, along with high international traffic and a strong US presence, drive a strong composite ranking.
Lulus
Lulus has carved out a powerful niche in the online dress market, particularly in wedding‑related and event dressing. Though privately held, industry observers estimate Lulus’ annual revenue in the mid‑hundreds of millions of dollars, fueled by a strong DTC e‑commerce model. The site is known for carrying thousands of dresses at once, with particular depth in bridesmaid, wedding guest, cocktail, and formal gowns, generally priced between $50 and $300. While Lulus may have lower overall traffic than giants like Shein or Target, its extremely high dress mix and strong conversion in the eventwear niche give it a strong composite score and make it one of the most influential pure‑play dress brands online.
How these brands lead the women’s dress market
Together, these 10 brands cover the full spectrum of women’s dresses: ultra‑low‑price volume (Shein, Fashion Nova), mass and family retail (Target, Old Navy), international fast fashion (H&M, Zara), multi‑brand department stores (Macy’s, Nordstrom), and digital‑native specialists (ASOS, Lulus). By blending high US web traffic with large, frequently updated dress assortments, they set the competitive benchmark for visibility, choice, and convenience in the women’s dress market, and collectively shape how millions of shoppers discover and purchase dresses each month.
