Brunello Cucinelli, often hailed as the "King of Cashmere," is known for its high-quality, sustainable fashion pieces crafted from the finest materials like cashmere, silk, and linen, there are many intriguing facets of Cucinelli's life and philosophy that remain lesser-known. Here are ten fascinating facts about Brunello Cucinelli you may not know.
- Humble Beginnings: Brunello Cucinelli, the brand's founder, was raised in the small Umbrian village of Castel Rigone by farmer parents who could only afford the bare necessities. This modest upbringing deeply influenced his values and business philosophy.
- The King of Cashmere: Known as the "king of cashmere," Cucinelli dropped out of engineering school and launched his fashion line in 1978 with a $550 loan. His first product was brightly colored cashmere sweaters, which were revolutionary then.
- Ethical and Sustainable Approach: The brand is renowned for its ethical, sustainable, and humanist approach to business. Cucinelli donates 20% of his profits through the Brunello Cucinelli Foundation, emphasizing his commitment to social responsibility.
- Artisanal Craftsmanship: All Brunello Cucinelli products are handmade in Italy, primarily in Umbria, where approximately 75% of their workshops are located. These workshops employ highly skilled artisans who have passed down ancient handcrafted techniques for generations.
- High-Quality Materials: The brand's collections are made from the finest materials, such as cashmere sourced from the inner underfleece of Hircus goats. This meticulous sourcing ensures the exceptional quality and luxurious feel of their garments.
- Iconic Headquarters: The company is headquartered in a 14th-century castle atop a hill in Umbria, known as the "green heart" of Italy. This picturesque location underscores the brand's deep connection to Italian heritage and craftsmanship.
- Philanthropic Initiatives: In 2014, Cucinelli established a trust to benefit his daughters, Camilla and Carolina, ensuring a smooth company transition. This move reflects his dedication to family and long-term sustainability.
- Celebrity Endorsements: Facebook CEO Mark Zuckerberg is known to wear custom-made Brunello Cucinelli tees in marl grey, highlighting the brand's appeal among high-profile individuals who appreciate understated luxury.
- Educational Commitment: The School of Contemporary High Craftsmanship and Arts was established in Solomeo in 2013. This institution aims to rediscover, promote, and pass on ancient crafts to future generations, reflecting the brand's dedication to preserving artisanal skills.
- Cultural Heritage: The brand's philosophy is deeply rooted in the concept of "Technè," an ancient Greek term that signifies the unity of craftsmanship and art. This timeless principle guides the company's pursuit of beauty, quality, and creativity in every aspect of their work.
