Luxury fashion brands have long captivated audiences with exquisite designs and A-list celebrity connections. So, it's no surprise the competition among luxury brands on Instagram is fiercer than ever, with each vying for the coveted top spot as the top luxury brands on Instagram. From Chanel's timeless elegance to Gucci's avant-garde creativity, these brands have mastered the art of visual storytelling, leaving us in awe with every scroll. So, which luxury brands have risen above the rest to dominate Instagram in 2024? According to the latest 2024 rankings, the top 10 most followed luxury brands on Instagram boast hundreds of millions of collective followers.
10 Most Followed Luxury Brands on Instagram (2024 Ranking):
- Chanel (@chanelofficial): 60 million followers
- Louis Vuitton (@louisvuitton): 55.5 million followers
- Gucci (@gucci): 52.4 million followers
- Dior (@dior): 46 million followers
- Prada (@prada): 33.6 million followers
- Dolce & Gabbana (@dolcegabbana): 30.7 million followers
- Versace (@versace): 30 million followers
- Fendi (@fendi): 21.3 million followers
- Burberry (@burberry): 20.1 million followers
- Emporio Armani (@emporioarmani): 20.1 million followers
1. Chanel: 60 million followers
According to the Instagram stats and analytics from HypeAuditor, Chanel currently has 60 million followers on Instagram. The account gained 68.7K new followers in the last four weeks.
2. Louis Vuitton: 55.5 million followers
InsTrack and HypeAuditor report that Louis Vuitton's Instagram account currently has 55.5 million followers. The brand gained 102.3K new followers in the last four weeks.
3. Gucci: 52.4 million followers
As per the Instagram stats and analytics from InsTrack and HypeAuditor, Gucci's Instagram account currently has around 52.4 million followers. The account gained 23.7K new followers in the last four weeks and has an engagement rate of 0.04%.
4. Dior: 46 million followers
Dior has an impressive Instagram following of 46 million. The luxury brand's account, @dior, gained 74.4K new followers in the last four weeks alone. Dior's audience is predominantly female, with 68.8% of followers being women and 31.2% being men.
5. Prada: 33.6 million followers
Prada's Instagram account, @prada, boasts a substantial 33.6 million followers. The brand has grown significantly recently, gaining 74.4K new followers in just the past four weeks.
6. Dolce & Gabbana: 30.7 million followers
The iconic Italian fashion house Dolce & Gabbana and celebrity collaborator DJ Khaled now have an Instagram follower count of 30.7 million. The brand's official account, @dolcegabbana, attracts thousands of new followers daily.
7. Versace: 30 million followers
Versace made headlines by wiping its Instagram feed clean, hinting at a major rebranding. Despite this bold move, @versace account is now more vibrant than ever, a devoted fan base of 30 million followers eagerly awaiting the brand's new social media strategy.
8. Fendi: 21.3 million followers
Fendi has cultivated a strong Instagram presence through its @fendi account, which currently has 21.3 million followers. Fendi continues to captivate its audience with an engagement rate of 0.04% and an average of 8.1K likes per post.
9. Burberry: 20.1 million followers
British luxury fashion house Burberry has a robust social media strategy across various platforms. The brand's Instagram account, in particular, has garnered a substantial following of 20.1 million, as reported by BoomSocial.
10. Emporio Armani: 20.1 million followers
Emporio Armani's Instagram account has amassed an impressive 20.1 million followers. The brand, targeted at young professionals aged 25-35, has successfully leveraged the platform to engage with its target demographic.
Conclusion
This top 10 ranking demonstrates these legacy brands' enduring influence and ability to adapt to social media. Their commanding Instagram presence ensures their continued relevance for years as they release new collections and connect with followers worldwide.
