GroceryNews

Death Wish Coffee’s Premium Canned Lattes Hit Retail Nationwide

Death Wish Coffee has expanded its product portfolio with the launch of Premium Ready-to-Drink Canned Lattes, marking its entry into the booming $473 billion global coffee market. The

Published: Mar 11, 2025 7:56 AM

By Jeanel Alvarado

GroceryNews

GroceryNews

Death Wish Coffee’s Premium Canned Lattes Hit Retail Nationwide

Credit: Death Wish Coffee Co.

Death Wish Coffee has expanded its product portfolio with the launch of Premium Ready-to-Drink Canned Lattes, marking its entry into the booming $473 billion global coffee market. The new line—featuring Vanilla, Mocha, and Original flavors—targets health-conscious Gen Z and Millennial consumers seeking clean, convenient caffeine options. Available since March 5, 2025, at retailers like Walmart, Albertsons, and Amazon, the lattes contain up to 1.5 cups of coffee’s caffeine per can while cutting added sugar by 87% compared to competitors.

Ready-to-Drink Coffee Surges Amid Shifting Trends

The ready-to-drink (RTD) coffee sector has grown rapidly, fueled by younger demographics prioritizing portability and ingredient transparency. Canned coffee now accounts for 40% of Gen Z/Millennial consumption, with the global market projected to reach $96.45 billion for at-home and $376.70 billion for out-of-home sales in 2025. However, many RTD options remain high in sugar and artificial additives—a gap Death Wish aims to fill with its…

Fair Trade Certified™, organic cold brew-based lattes. Key Market Drivers: Health-Conscious Demand: 60% of younger consumers prioritize low-sugar, clean-label beverages. Sustainability Focus: 78% of buyers under 35 prefer ethically sourced products.

Cost Pressures: Rising arabica prices ($3.50/lb) push roasters toward blends and RTD margins. Death Wish’s Strategic Expansion Founded in 2012 as a small New York coffee shop, Death Wish gained fame for its high-caffeine dark roast and 2015 Super Bowl ad win.

Recent moves reflect adaptation to market shifts: Portfolio Diversification: Launched Light Roast (2024) and limited-edition Coconut Caramel. Sustainability Commitments: All products now Fair Trade and organic, with recyclable aluminum cans.

Retail Expansion: Available in 40,000+ stores nationwide, leveraging partnerships with Walmart and Amazon. Michelle Gallo, VP of Marketing, emphasized their approach: “We’re introducing clean fuel that aligns with our values—exceptional coffee without artificial additives”…

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