Online Grocery Sales Set to Hit $228 Billion in 2025

Shoppers Go Digital—But Not All-In While digital shopping is widespread, the shift is incomplete. 69% of Americans say they shop online for groceries at least occasionally, with 30% doing up to a quarter of their grocery shopping online.

Yet, many hesitate to fully embrace digital channels because of fees, lack of product control, and limited insight into order fulfillment.

Direct Channels Build Trust—But Fees Drive Shoppers Away Critically, 52% of shoppers prefer buying through their grocer’s own app or website, as opposed to 27% who use national third-party delivery platforms. This reflects a strong desire for the trust and transparency offered by grocer-owned channels.

However, checkout friction remains a major hurdle: 54% cite service fees as a top deterrent 49% are discouraged by unexpected costs at checkout Hidden or additional fees continue to push shoppers away from digital baskets, undermining broader adoption…