Amina Muaddi to open permanent shop at Harrods

Before establishing her eponymous brand, Muaddi co-founded Oscar Tiye in 2012, a brand known for its Minnie Mouse-inspired heels. Her career began in fashion media, working as an assistant at L’Uomo Vogue and later at American GQ.

Amina Muaddi‘s shoes have been worn by celebrities such as Bella and Gigi Hadid, Kim Kardashian, Kylie Jenner, and Rihanna, further solidifying her status in the fashion world. The opening of the permanent shop at Harrods is part of a larger retail strategy to expand the brand’s presence and reach new markets.

With prices ranging from $610 to $1500, Amina Muaddi’s shoes cater to a diverse clientele who appreciate the unique glamour and quality craftsmanship of her designs. The brand’s focus on bold colors, patterns, and embellishments has garnered a loyal following, making it one of the top-selling footwear labels at Harrods.

In addition to the Harrods shop, Amina Muaddi plans to explore opportunities in the Middle East and Asia, as well as launching her first collection of day bags this autumn. The brand’s expansion also includes strengthening relationships with Italian suppliers, increasing production capacity, and growing its headcount. With a…