Academy Award-nominated and Grammy-winning global sensation Ariana Grande is expanding her beloved LOVENOTES fragrance collection. The latest addition, Plush Vanilla, launches exclusively with Sephora on July 31st, ushering in “a new chapter to the multihyphenate’s iconic LOVENOTES fragrance collection, bringing in a new era of gourmand fragrance.”
Created in partnership with Luxe Brands, LOVENOTES Plush Vanilla further grows Ariana’s celebrated fragrance portfolio, now exclusively available at Sephora.com. Ariana shares,
“The launch of the LOVENOTES fragrance collection was incredibly special to me and I was so excited to continue this story and deliver my next little love letter to my fans. I love this new chapter of the collection, the fragrance itself is so incredibly addictive and delicious, and I am so excited to have developed this as an exclusive for Sephora. It was such an honor to launch in Sephora and this next step is truly just so exciting and such an honor. This fragrance is so divine, and my favorite from the LOVENOTES collection I can’t wait for everyone to experience Plush Vanilla!”
The Ongoing Sephora Partnership
After over a decade of success, Ariana Grande began a strategic retail collaboration with Sephora in July 2024, introducing her fragrances to stores nationwide and online at Sephora.com. This key move elevated Ariana’s fragrance brand among the world’s leading beauty retailers and further expanded her reach in the premium fragrance sector.
The launch of Plush Vanilla signifies the continued commitment and fruitful partnership between Ariana Grande and Sephora.
“The Plush Vanilla launch marks an exciting next step in our ongoing partnership with Sephora,” explains Noreen Dodge, Chief Marketing Officer and Chief Commercial Officer of LUXE Brands. “Their commitment to innovation and trend leadership within the fragrance category aligns perfectly with Ariana’s creative vision for the brand. We’re proud to bring this exclusive, new fragrance to life with a retail partner who shares our passion for building the brand in a way that resonates deeply with today’s consumer.”
“Launching Ariana Grande Fragrances at Sephora was a defining milestone for both the brand and our company, marking a new chapter of growth,” said Tony Bajaj, Chief Executive Officer of LUXE Brands. “We’re incredibly proud of what this partnership represents and the momentum it continues to build.”
The Scent: Plush Vanilla
Created by DSM-Firmenich’s Clement Gavarry, LOVENOTES Plush Vanilla is described as a light, silky vanilla that “flows effortlessly, like layers of soft silk.” The fragrance is enveloped in creamy sandalwood, warm amber, and cashmere woods, resulting in “a delicate, playful, modern vanilla that is addictive and alluring.”
Design Details
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The signature LOVENOTES bottle returns, reimagined in a whimsical, vibrant lavender hue.
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The bottle features miniature floating hearts, adding a playful, romantic touch.
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Ariana’s campaign image graces the packaging, marking a bold evolution in the collection’s design.
Pricing & Availability
| Product | Size | Price (USD) |
|---|---|---|
| Eau de Parfum Spray | 4.25 FL OZ | $80.00 |
| Eau de Parfum Spray | 0.33 FL OZ | $32.00 |
All prices are manufacturer’s suggested retail prices in US dollars.
Ariana Grande’s Plush Vanilla is available exclusively at Sephora stores and online beginning July 31st. Experience the addictive allure of this new fragrance, a true celebration of Ariana’s artistry and her ongoing connection with fans.
