La Roche-Posay, a leader in advanced UV protection, has announced an exciting nationwide amenity partnership with Soho House, the renowned boutique members’ club and hotel collection. This initiative marks Soho House’s most significant sun care partnership in the United States since 2021, setting a new benchmark for health and luxury at clubs and hotels across the country.
Soho House members and guests will now experience the trusted efficacy of La Roche-Posay’s Anthelios sunscreen line, a favorite among dermatologists and consumers alike, recognized for its lightweight formulas and advanced UVA/UVB protection. As part of this collaboration:
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The Anthelios Ultra Light Fluid Facial Sunscreen SPF 60 is now included in every in-room amenity package.
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The Anthelios Melt-In-Milk Face & Body Sunscreen SPF 60 is available poolside at Soho House properties nationwide.
This partnership enables Soho House members to enjoy high-performance sun protection wherever their stay or travels take them, reinforcing both brands’…
commitment to luxury, convenience, and well-being. A Mission-Driven Collaboration For over fifteen years, La Roche-Posay has led the charge on sun safety awareness through its “Every Day A Sunscreen Day” campaign.
The brand’s focus is on educating the public about daily sun protection for all skin types and tones, highlighting the fact that skin cancer, although largely preventable, still affects millions each year.
Through this initiative with Soho House, La Roche-Posay aims to introduce its flagship Anthelios SPF collection to a new, discerning community, just as the summer season intensifies.
This effort is more than a simple product launch; it’s an invitation to foster new relationships, elevate sun safety education, and ensure members are equipped with trusted products that make a positive impact. “Sun protection is central to La Roche-Posay’s brand mission…
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