MCoBeauty, Australia's fastest-growing beauty brand, has officially launched in the United States, available exclusively at Kroger Family of Stores. Founded by Shelley Sullivan in 2016, MCoBeauty has quickly risen to prominence in Australia, captivating beauty enthusiasts with its innovative and affordable beauty solutions.
With its U.S. debut, MCoBeauty is poised to bring this vision to a new audience, offering American consumers the opportunity to experience its trend-focused makeup and skincare items. Kroger, one of America's leading retail companies, is thrilled to be the exclusive home for MCoBeauty's U.S. launch.
"Kroger is thrilled to offer our customers MCoBeauty's luxe for less cosmetics and skincare products," said Kate Meyer, Kroger's vice president of Home, Health & Beauty Care Merchandising. She expressed excitement about bringing the must-have brand to Kroger stores.
"Bringing this must-have brand exclusively to Kroger invites beauty enthusiasts to our stores to access highly sought-after products and offers our customers more beauty options, maximizing convenience with every shopping experience. Our Fresh for Everyone commitment means accessibility across every aisle and we proud to collaborate with MCoBeauty, a brand that shares this vision."
The launch features more than 250 beauty and skincare products, ensuring there's something for everyone. Among the must-have items making their way to the U.S. market are the XtendLash Tubular Mascara, renowned as Australia's fastest-selling mascara; Super Glow Bronzing Drops, a cult-favorite product for achieving an endless summer glow; and the Flawless Glow Luminous Filter Foundation, designed to give skin the ultimate glowing filter-like finish.
Shelley Sullivan, CEO & Founder of MCoBeauty, shared her enthusiasm for the U.S. expansion, stating, "We are thrilled to bring MCoBeauty to the U.S., offering customers across America access to our innovative and affordable beauty solutions." She expressed confidence in replicating the brand's success in Australia and New Zealand within the U.S. market.
"Our mission has always been to make high-quality beauty products accessible to all, and we're excited to introduce our range to a new audience. Kroger is the perfect point of entry for us into the U.S. Similar retail environments have worked so well for MCoBeauty in Australia and New Zealand, providing a very loyal, and growing customer base for the brand, and I am confident we will see the same success with Kroger."
Customers can explore MCoBeauty's offerings in-store or through Kroger Pickup and Delivery, enjoying the same low prices no matter how they shop. As MCoBeauty makes its grand entrance into the U.S. market, beauty enthusiasts can look forward to adding a touch of Australian luxury to their beauty routines, without breaking the bank.
