Jeanel Alvarado

Hi, I'm Jeanel Alvarado. I has over 15 years of expertise in consumerism, shopping insights, e-commerce, digital marketing and retail real estate. I analyze, evaluate and forecast all sorts of shopping trends, consumer insights and market data. My background includes a Bachelor of Commerce Degree in Marketing, minor in Real Estate and experience as the Senior Managing Director at the University of Alberta, School of Retailing (A Top 5 business school in Canada). My insights have been featured in TIME, Entrepreneur, Nasdaq, Shopify, US Chamber of Commerce, HubSpot, US News, The Sun, Glossy, Betches, AftoTech, Footwear News, Luxury Daily, BestLife, Pissed Consumer, Consumer Affairs, The Daily Wire, and more!

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Woman posing in Sorel sneakers

SOREL Footwear, a subsidiary of Columbia Sportswear based in Portland, Oregon, has partnered with Zappos.com…

P&G Beauty Launches BeautySPHERE: An Immersive Virtual Metaverse Experience

P&G Beauty launched their virtual storytelling world, BeautySPHERE, at the Consumer Electronics Show. A first…

Nakey Launches at Nordstrom, Revolve, Free People and Urban Outfitters

Nakey, a popular clothing brand known for its unique and eye-catching designs, has recently announced…

Rihanna Open Savage X Fenty Storefronts in 5 Cities

Rihanna, the global superstar and entrepreneur, has announced the opening of five Savage X Fenty…

Saks Launches New Online Wellness Shop

Saks, the premier luxury ecommerce platform, has recently announced the launch of its Wellness Shop…

Afterpay Released its Holiday Consumer Shopping Trends for the 2021

Afterpay, the leader in “Buy Now, Pay Later” payments, today released its holiday consumer shopping…

The Bay Refreshes With Wellness Boutique at Stackt Market

With the ringing in of the new year, The Bay is thrilled to ‘re-open’ at…

Saks Announces Expanded Offerings with New Online Shop Featuring 300 Wellness Brands

Saks, the premier luxury ecommerce platform, announces the launch of its Wellness Shop on Saks.com.…

Women's wellness brand O Positiv Launches RETRO Glowing Skin Gummy Vitamin

Women’s wellness brand O Positiv has entered the beauty category for the first time since…

Dior Has Postponed 'Indefinitely' Travis Scott's Collection

Dior announced its plan to “indefinitely” postpone the launch of its Cactus Jack collection after…

Kim Kardashian SKKN vs. SKKN+ Beauty Lawsuit [Update]

Kim Kardashian, the renowned beauty mogul, has rebranded her old beauty line, KKW, to create…

L'Oréal unveils latest beauty tech innovations ahead of CES 2022

Today, ahead of CES 2022, the world’s premier consumer technology conference, the L’Oréal Group unveiled…

Victoria’s Secret To Repurchase $250 Million Company Shares

Victoria’s Secret, a renowned lingerie, clothing, and beauty retailer, has announced plans to repurchase $250…

Anna Wintour to Selects Victoria Barbara to Join the Prestigious Vogue 100

Luxury fashion and beauty influencer Victoria Barbara has been hand selected and chosen by Anna…

Adore Me Tech To Develop Operating Ecommerce Platform

Adore Me, a direct-to-consumer women’s intimate apparel brand based in New York City, is revolutionizing…

Torossian has released a book excerpt on Louis Vuitton

Ronn Torossian, a renowned American public relations executive and CEO of one of the largest…

The House of LR&C and Good Man Brand launches on Revolve

In 2021, The House of LR&C, a fashion brand founded by Russell Wilson, Ciara, and…

K18 Launches Into Sephora Online And In-Stores

K18, a revolutionary haircare product, has recently made its retail debut at Sephora stores nationwide.…

MISA Los Angeles Opens Its First-Ever Retail Store at Palisades Village

MISA Los Angeles, a contemporary women’s fashion brand, celebrated the opening of its first-ever retail…

Samsara Luggage secures capital investment for its new product line

Samsara Luggage, a smart luggage and travel lifestyle brand, secured a strategic capital investment in…