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Gen Z-favorite retailer Revolve is under legal fire as a $50-million class-action lawsuit alleges the brand’s influencer marketing strategy misled at least a million shoppers by disguising paid endorsements as authentic recommendations. Influencer Marketing Under the Microscope The lawsuit, filed…
Based on the Lyst Index Q1 2025, here are the top 10 hottest fashion brands right now, ranked by search volume, social buzz, product interest, and sales. Gucci Holds the Crown The latest Lyst Index reveals that Gucci remains the…
Michaels has finalized its acquisition of JOANN®’s intellectual property and private label brands, highlighting a move set to transform the crafts and creative retail landscape. This strategic purchase brings together two of the most recognized names in the industry, expanding…
Fragrance house Free Yourself has launched on Scentbird, introducing a collection of unisex scents designed to inspire emotional well-being and personal growth. The brand is recognized for blending Positive Psychology with artisanal perfumery, creating sensory rituals that encourage presence and…
Move over, micro-bags and chunky sneakers—this year’s most coveted accessory is steeped in heritage and high style. Meet TAMARA, the Italian silk scarf brand making waves across runways and wardrobes with its blend of diaspora storytelling, slow luxury, and poetic…
Lancôme has launched Idôle House, an immersive pop-up experience in New York City that celebrates the brand’s 90th anniversary with a fresh, vibrant energy. Located at 210 Lafayette Street in SoHo, the event took place from June 6th to 8th,…
NielsenIQ (NIQ) and Sephora have announced a landmark multi-year data sharing agreement designed to deliver the Full View of the North American beauty landscape. This collaboration aims to democratize access to beauty data for brands across the U.S. and Canada, unlocking unprecedented…
Consumer Cellular is stepping into the B2B space with a bold new offering aimed at transforming how wireless services are launched and scaled. Consumer Cellular, a leading provider of wireless service for the 50+ demographic, has announced the launch of Enabler…
For years, the PR industry has been one of the most gatekept spaces in marketing. As a small business owner without deep pockets, I learned this the hard way when I started out. Traditional PR agencies wanted $10,000 a month…
Are you thinking about buying your first luxury timepiece? Maybe you have been daydreaming about a Rolex Daytona, or the Omega Seamaster, or the Cartier Tank. Selecting and purchasing your first timepiece should feel exciting—not overwhelming. But with so many options…