Overview
About Lacoste
Lacoste is a French fashion brand known for polo shirts with the iconic crocodile logo, founded by tennis legend René Lacoste. Owned by Maus Frères, it is a global symbol of sporty, preppy elegance.
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Lacoste News
How Brands Are Using Sport and Wellness Experiences to Build Community
From PUFF and adidas to lululemon, Lacoste and Kith, brands are using sport and wellness experiences to bring people together. Here is how founders can choose between a partnership, a recurring program and an ongoing destination.
Lacoste Opens Bali Padel Club and Retail Boutique at W Seminyak
A three-year collaboration places two padel courts, a Lacoste boutique and its first dedicated padel collection inside the W Bali–Seminyak resort.
Lacoste Opens a Landmark Boutique at City Centre Mall in Patna
The boutique reflects Lacoste India's strategy of bringing global fashion and heritage to consumers beyond major metros.
Lacoste Takes Over The Plaza in New York for the Final Major Tennis Season
From August 12 to September 6, Lacoste transforms The Plaza into a tennis-inspired destination, showcasing its iconic crocodile logo and polo heritage.
Lacoste Turns Shopping Cidade Jardim Into a Fashion and Coffee Destination
São Paulo's Café Lacoste blends French heritage with Brazilian coffee, creating a unique retail destination.
Lacoste and LAMAREL Turn St. Moritz Into a Lakeside Runway for Their 20-Piece Capsule Collection
The three-day event featured lakeside tennis, sailing, and dining, showcasing the collection's sport, travel, and lifestyle references.
Lacoste Turns The Fount Bar Into a Tennis Clubhouse at Selfridges London
The Fount Bar takeover, created by Harlequin, transformed The Fount Bar into a vibrant summer destination, providing a new way for visitors to engage with Lacoste beyond the shop floor.
Lacoste’s “Life is a Beautiful Sport” Campaign Stars Wang Yibo in a Sun-Soaked Paris Setting
Lacoste is back with a fresh wave of visuals for its 2026 global campaign, “Life is a Beautiful Sport,” starring House Ambassador Wang Yibo and shot through the lens of photographer Angelo Pennetta across the streets of Paris. Launched globally on April 27, 2026, the campaign marks the return…
Lacoste’s Unveils New Iconic Collection to the Mutua Madrid Open 2026
Lacoste is back on the clay in Madrid, unveiling a new Iconic Collection for Team Lacoste at the Mutua Madrid Open 2026, where performance minded tennis kits meet the brand’s signature courtside elegance. The looks are designed to move seamlessly…
Lacoste Strengthens Its Colombian Footprint with a New Bogotá Store at Parque Arauco Colina
Lacoste is deepening its commitment to Latin America, opening a new store at Parque Arauco Colina shopping center in Bogotá, Colombia, the latest milestone in the French brand’s rapidly accelerating regional expansion strategy. Colombia as a Strategic Growth Market The…
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Insights & Trends
Analysis
Data-led insights and trend observations featuring Lacoste.
