Overview
About Lacoste
Lacoste is a French fashion brand known for polo shirts with the iconic crocodile logo, founded by tennis legend René Lacoste. Owned by Maus Frères, it is a global symbol of sporty, preppy elegance.
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Lacoste on RetailBoss
Lacoste’s “Life is a Beautiful Sport” Campaign Stars Wang Yibo in a Sun-Soaked Paris Setting
Lacoste is back with a fresh wave of visuals for its 2026 global campaign, “Life is a Beautiful Sport,” starring House Ambassador Wang Yibo and shot through the lens of photographer Angelo Pennetta across the streets of Paris. Launched globally on April 27, 2026, the campaign marks the return…
Lacoste’s Unveils New Iconic Collection to the Mutua Madrid Open 2026
Lacoste is back on the clay in Madrid, unveiling a new Iconic Collection for Team Lacoste at the Mutua Madrid Open 2026, where performance minded tennis kits meet the brand’s signature courtside elegance. The looks are designed to move seamlessly…
Lacoste Strengthens Its Colombian Footprint with a New Bogotá Store at Parque Arauco Colina
Lacoste is deepening its commitment to Latin America, opening a new store at Parque Arauco Colina shopping center in Bogotá, Colombia, the latest milestone in the French brand’s rapidly accelerating regional expansion strategy. Colombia as a Strategic Growth Market The…
Lacoste Takes Over Galeries Lafayette Haussmann for a Women’s Exclusive Creative Collection
Lacoste has been handed a full carte blanche at Galeries Lafayette Paris Haussmann, taking over the iconic Coupole store with an immersive women’s fashion experience running from March 16 to April 6, 2026. The activation spans twelve boulevard window displays…
10 Best Brands Most Similar to Ralph Lauren
The legacy of Ralph Lauren is built upon a curated “American Dream” aesthetic, blending Ivy League preppy, English country heritage, and rugged Americana. For enthusiasts of this style, finding alternatives requires a focus on brands that possess their own historical…
UK Watchdogs Ban Nike Lacoste And Superdry Green Ads In A Major Warning To Fashion
The UK is sending a sharp warning to fashion as three high‑profile ads from Nike, Lacoste, and Superdry have been banned for greenwashing, after regulators ruled that their “sustainable” marketing claims misled shoppers. Why Nike Lacoste And Superdry Ads Were…
Lacoste opens new concept store at Langham Place, Hong Kong
Lacoste, a French luxury sports fashion brand, has expanded its global presence with innovative retail concepts. In 2024, the brand opened a new concept store at Langham Place in Hong Kong, inspired by the Harajuku district in Tokyo. This move…
Netflix and Lacoste Partner for Merchandise
Lacoste, the French clothing brand known for its iconic green alligator logo, has teamed up with Netflix for a first-of-its-kind apparel collaboration. Launched on April 12, this unique collection celebrates the universes of eight popular Netflix shows, including Stranger Things,…
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