Overview
About Lacoste
Lacoste is a French fashion brand known for polo shirts with the iconic crocodile logo, founded by tennis legend René Lacoste. Owned by Maus Frères, it is a global symbol of sporty, preppy elegance.
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Lacoste on RetailBoss
Lacoste’s “Life is a Beautiful Sport” Campaign Stars Wang Yibo in a Sun-Soaked Paris Setting
Lacoste is back with a fresh wave of visuals for its 2026 global campaign, “Life is a Beautiful Sport,” starring House Ambassador Wang Yibo and shot through the lens…
Lacoste’s Unveils New Iconic Collection to the Mutua Madrid Open 2026
Lacoste is back on the clay in Madrid, unveiling a new Iconic Collection for Team Lacoste at the Mutua Madrid Open 2026, where performance…
Lacoste Strengthens Its Colombian Footprint with a New Bogotá Store at Parque Arauco Colina
Lacoste is deepening its commitment to Latin America, opening a new store at Parque Arauco Colina shopping center in Bogotá, Colombia, the latest milestone…
Lacoste Takes Over Galeries Lafayette Haussmann for a Women’s Exclusive Creative Collection
Lacoste has been handed a full carte blanche at Galeries Lafayette Paris Haussmann, taking over the iconic Coupole store with an immersive women’s fashion…
10 Best Brands Most Similar to Ralph Lauren
The legacy of Ralph Lauren is built upon a curated “American Dream” aesthetic, blending Ivy League preppy, English country heritage, and rugged Americana. For…
UK Watchdogs Ban Nike Lacoste And Superdry Green Ads In A Major Warning To Fashion
The UK is sending a sharp warning to fashion as three high‑profile ads from Nike, Lacoste, and Superdry have been banned for greenwashing, after…
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