Azazie is bringing its digital-first bridal experience offline with a one-day pop-up in Universal City, giving Los Angeles brides a rare chance to score gowns in person at deep discounts. The event will take place on Saturday, December 13, 2025, at 555 Universal Hollywood Drive, Universal City, CA 91608, blending try-ons, photo moments, and budget-friendly prices into a high-energy bridal shopping day.
One-Day LA Pop-Up Details
Azazie’s Los Angeles Pop-Up will run from 9:00 a.m.–5:00 p.m., inviting brides-to-be, bridal parties, and fashion lovers to shop the brand’s most-loved styles in person. As a leading direct-to-consumer bridal and special occasion brand, Azazie is known for its online experience; this activation gives local shoppers a rare physical touchpoint. Guests will be able to browse, try on, and purchase dresses across Wedding Dresses, Bridesmaid Dresses, and Formal/Atelier Dresses, all under one roof.
The headline draw is price: select styles will be marked down by up to 85% off at the event, allowing brides to secure their dream gown for a fraction of the original cost. According to Azazie, many wedding dresses will be available for just a couple of hundred dollars, positioning the pop-up as a highly accessible option in a market where traditional bridal gowns can easily run into the thousands. For cost-conscious brides, the format offers both savings and immediacy—no long lead times, no guesswork.
Inclusive Sizing and Stress-Free Shopping
True to its inclusive positioning, Azazie will offer a wide range of sizes from 00–30. This commitment to size diversity supports a more welcoming, low-pressure environment at a moment that can often feel overwhelming for many brides and bridal party members. By bringing a broad size run to the pop-up, the brand reinforces its message that everyone in the bridal party should be able to find something that feels great and fits well.
The event is designed to feel more like a celebration than a traditional appointment-driven bridal salon visit. With the ability to try on multiple categories in one space, guests can build full looks—from the ceremony gown to bridesmaid dresses and formal pieces for related events like rehearsals and receptions. The in-person experience also lets customers feel fabrics, assess fit, and make decisions on the spot, complementing Azazie’s e-commerce model.
Perks, Giveaways, and Social Moments
To make the day even more engaging, Azazie is layering in interactive perks. A “Ruffle” Giveaway will allow guests to enter to win instant coupons ranging from $5 to $20 redeemable on-site, adding a gamified element to the shopping experience. These bonus savings stack on top of already significant markdowns, making it possible for shoppers to walk away with special-occasion looks at unusually low price points.
The pop-up will also feature a dedicated photo-op moment, complete with veils, bouquets, and signs like “I Said Yes to the Dress,” “Proud Bridesmaid,” “Team Bride,” and “It’s Giving Best Dressed.” Guests who post their photos on social media will receive an additional discount on their dress, turning content creation into a built-in benefit. This approach taps into bridal culture’s social media rituals while rewarding attendees for sharing their experience.
Tickets and Fine Print
Entry to the Azazie Los Angeles Pop-Up comes with two ticket options. General Admission is FREE, making the event accessible to a wide audience of brides and bridal parties. For shoppers who want first pick of the best styles and sizes, an Early Access VIP Ticket is priced at $30 and offers priority entry plus early access to the selection.
One important detail for shoppers to note: all purchases made at the pop-up will be final sale, with no returns or exchanges accepted. Given the combination of steep discounts and limited, in-person-only inventory, guests are encouraged to come prepared—think preferred undergarments, shoes with a similar heel height to their wedding or event plans, and trusted friends or family to help make quick decisions.
With this Universal City activation, Azazie is translating its online success into an experiential, real-world format that merges value, inclusivity, and shareable moments. For Los Angeles brides hunting for a dream dress without the traditional bridal markup, this one-day event may be the sweet spot between luxury aesthetics and real-life budgets.
