Canadian homeware innovator Fable brought its ethos of sustainability and design-driven living to Southern California this season with The Holiday Pantry, an immersive pop-up at Platform LA in Culver City. The two-day event, open to the public from 10 AM to 5 PM, gathered locals around thoughtfully curated home essentials and interactive holiday experiences designed for festive hosting, meaningful gifting, and joyful connection.
Upon entering the pop-up, visitors were transported into a beautifully merchandised “pantry” filled with Fable’s signature tableware, glassware, and homewares—all set alongside a suite of essentials and giftable finds from retail partners including Recess, Coyuchi, Koala Eco, Catskills Candle Studio, Sauz, Nama, and Sockerbit. Shoppers enjoyed discovering collections in a high-visibility setting, with opportunities to see, touch, and learn about the quality craftsmanship behind every piece.
“The Holiday Pantry is about bringing community together around the table, both literally and figuratively,” explained co-founder Tina Luu in the…
brand’s announcement.
“We wanted to create a space that embodies everything we love about the season: good design, meaningful connection, and moments that feel special, whether you’re hosting, gifting, or simply gathering.” Fable’s Holiday Pantry pop-up at Platform LA distills what the brand does best in retail: turning short-term spaces into high-touch, community-driven experiences that bring its Canadian concept-store playbook to new markets.
The conversation below focuses on how Fable approaches stores, pop-ups, and the operational backbone needed to scale them.
In this exclusive, Co-founder and CTO Tina Luu speaks with interviewer Deniz Gumuslugil about why physical spaces matter more than ever for a digitally born brand, and how Fable thinks about retail as both a sales channel and a gathering place…
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