Skincare brand BYOMA has launched its Ultralight Face Fluid SPF50, a groundbreaking sunscreen designed to merge high-performance sun protection with advanced barrier repair technology.
method, the award-winning brand known for its clean beauty, sustainability and design, has officially launched its products at Ulta Beauty.
The pristine beauty counters of luxury department stores are becoming relics of a bygone era. As shoppers migrate online in record numbers, the beauty industry is experiencing a seismic power shift that few could have predicted just five years ago.
Kim Kardashian has brought her beauty and lifestyle brands under one roof in a strategic move to unify her business ventures.
Ulta Beauty’s latest financial results highlight a resilient performance amid economic headwinds, blending strong holiday momentum with cautious forward guidance.
Charlotte Tilbury Beauty, the award-winning global luxury makeup, skincare, and fragrance brand, has launched at Bluemercury, a leading US luxury beauty retailer, marking a strategic expansion to deepen its reach in one of its largest markets.
Ultra Violette, the Australian sunscreen pioneer credited with revolutionizing SPF as a skincare hybrid, has officially launched in the USA via Sephora, marking its 30th global market.
OVERTONE, the women-founded vegan hair color brand, has expanded its retail footprint with a nationwide launch in all 1,878 Sally Beauty stores and online at SallyBeauty.com
Move over, outdated body care—Black-owned beauty disruptor Lemonblush is shaking up the game with its fiercely anticipated bodycare line.
Louis Vuitton has unveiled its groundbreaking entry into the cosmetics world with La Beauté Louis Vuitton, a luxury makeup line set to debut in Fall 2025.
Ulta Beauty is redefining fan engagement with its debut Ulta Beauty World, a one-day-only event on April 26, 2025, at San Antonio’s Henry B González Convention Center.
Thirty years after Lisa Price started blending hair oils in her Brooklyn kitchen, Carol’s Daughter—the brand that sparked a textured hair revolution—is coming full circle.
VIOLETTE_FR, the multi-category beauty brand founded by French makeup artist Violette Serrat, is set to make its highly anticipated debut at Sephora in North America.
Beyoncé’s Cécred has redefined celebrity beauty branding with its Ulta Beauty partnership – the retailer’s largest exclusive haircare launch – combining scientific credibility, inclusive positioning, and experiential retail at an unprecedented scale.
Saltair, the award-winning bodycare brand founded by model and entrepreneur Iskra Lawrence, announced its nationwide expansion into all 1,400+ Ulta Beauty stores starting February 23, 2025.
Laura Mercier, the iconic award-winning beauty brand, has officially launched in the US Amazon Premium Beauty store and introduced Buy with Prime on its website.
The beauty and skincare e-commerce industry is undergoing a transformative boom, driven by shifting consumer preferences, innovative product offerings, and the rise of digital-first brands.
Guess? announces Seductive Dream, the latest addition to its cherished Seductive fragrance line. This enchanting perfume invites you to explore a romantic tale, interwoven with every dream and breath.
Celebrities have revolutionized the beauty industry by launching their own brands, and 2025 is no exception.
Referral programs are among the most effective methods for attracting new customers and nurturing brand advocates.