Vinted, Europe’s leading online second hand fashion marketplace, is making a strategic push into the U.S., starting with a targeted call to action for New Yorkers to cash in on their unworn clothes. Backed by fresh research, the platform is positioning itself as the easiest way to free up space, make money, and embrace second-hand as a first choice.
New Yorkers are sitting on hundreds of dollars in unworn clothes
According to new research conducted by Vinted and GWI in January 2026, more than half of New Yorkers (55%) say they do not have enough closet space, a figure that is 32% higher than the national average. At the same time, one in five New Yorkers (21%) is sitting on over $500 worth of unworn clothing, roughly the cost of a week’s rent in NYC.
Among younger New Yorkers aged 25 to 34, 70% own at least three items they…
have never worn, with the tags still attached. Across the wider U.S., 50% of Americans wear half their closet or less, while 42% do not realize their old clothes have resale value, and 50% say closet clutter stresses them out.
How Vinted turns “dead” wardrobe space into value Vinted operates a consumer to consumer marketplace where people buy and sell second hand fashion and more directly to each other.
Sellers can list items with no selling fees, meaning they keep every dollar they earn, while buyers gain access to a broad range of styles at accessible price points, from everyday basics to more premium pieces. Already used by millions across Europe, Vinted is offering people in the U.S.
a simple way to unlock value from clothes they already own. Whether items no longer fit, were bought on a trend whim, or were saved “for later” and never worn, the platform gives garments a second life instead of letting them gather dust at the back of the wardrobe…
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