Guess Goes Private with Authentic Brands Partnership to Power $38 Billion Brand Portfolio

Authentic Brands Group and Guess have closed a landmark transaction to take Guess private, creating a new ownership and operating model designed to fuel the fashion brand’s global expansion. Under the agreement, Authentic now owns 51% of substantially all Guess intellectual property, while a group of existing Guess shareholders known as the Rolling Shareholders holds the remaining 49%.

How the new Guess structure works

With the deal complete, Guess now operates under a split model: Authentic controls a majority stake in the brand’s IP, while current Guess management owns 100% of the operating company and will continue to run the day to day business. Guess operations in Switzerland will remain the global hub for strategy, design, creative, and distribution, preserving the label’s European rooted aesthetic and brand continuity.

The transaction reshapes Guess inside Authentic’s ecosystem. With around $6 billion in global retail equivalent sales, Guess becomes Authentic’s second largest brand…