Zellers Returns in Edmonton with 3.0 Flagship Store

Zellers 3.0 lands in Edmonton The new Zellers 3.0 concept opened at Londonderry Mall in Edmonton in October 2025, drawing “waves of excited shoppers” from opening day who were eager to see how the beloved banner had been reimagined.

Customers gravitated toward the approachable store layout, curated product mix, and accessible pricing, while still finding the nostalgic touches that defined Zellers for generations.

The Edmonton store spans key lifestyle categories including men’s, women’s, kids’, and baby apparel, footwear, accessories, home essentials, and seasonal goods, with a mix of recognizable national and global brands alongside everyday staples.

This combination has delivered strong perceived value and an easy to navigate shopping trip tailored to today’s Canadian consumer. Zeddy’s return fuels nostalgia and traffic One of the biggest emotional moments of the Edmonton launch was the official in store reveal of Zeddy, Zellers’ longtime mascot…