After rigorous analysis, including clinical trials, assessments in hair salons, and laboratory experiments, Cécred unveiled its first line of hair care products. The heart of the line lies in its state-of-the-art, patent-pending technology paired with age-old fermentation methods, resulting in a luxurious experience and superior performance that strengthens, moisturizes, and adds luster to the hair. The formulations combine ancestral haircare rituals with contemporary scientific advances to meet the essential needs of hair: deep conditioning, robust protein, and visible enhancement.
Drawing inspiration from ageless hair care practices across the globe, the Cécred line incorporates a diverse blend of natural ingredients such as various butters, oils, honey, and fermented rice water, all known for their hair-nourishing properties. The debut of this brand is marked by the Foundation Collection, which includes eight premium products designed to purify, hydrate, and significantly restore damaged hair to its former glory.
"It's a once-in-a-lifetime experience to work with a founder of Beyoncé's global reach and raw talent to change the narrative in haircare," says Cécred CEO Grace Ray. "It's gratifying to help build an inclusive brand that has benefits for a wide range of hair types and textures. Cécred is a union of visual storytelling, education, and performance, and we are uniquely positioned to service consumers with a prestige, science-validated experience that dispels outdated norms in the haircare industry. I'm honored to join the other brands working to change conversations around haircare."
Knowles-Carter's passion for haircare is born from lived experience. She grew up sweeping hair in her mother Tina Knowles' salon and saw firsthand how she thoughtfully mixed tech-forward formulas with natural butters and oils to cultivate healthy hair. Knowles joins Cécred as vice chairwoman, bringing her 40 years of influence as a hairstylist, salon owner, and entrepreneur.
"In my own experience serving clients, I loved witnessing the joy they felt watching their hair grow healthier, shinier, and more vibrant," said Knowles. "I have personally witnessed how these products have stopped breakage in its tracks. I've seen the transformations from using these products on all different hair types and textures and the results have been amazing."
Throughout her extensive career, Knowles-Carter has gained significant knowledge in maintaining the health of her hair, despite the challenges of frequent coloring, elaborate styling that pulls on the hair, the use of hair glues, excessive sweating, and product buildup—all part of her life as a performer. Drawing from this experience, Cécred has innovated the way we approach hair repair with their ground-breaking Bioactive Keratin Ferment. This cutting-edge, patent-pending formula combines keratin derived from wool, honey, and lactobacillus ferment. The formula ensures the keratin proteins are sufficiently small to deeply absorb into the hair's cortex, replenishing and restoring proteins that have been lost, thus significantly improving and strengthening hair that is weak or harmed.
"The journey of creating Cécred has taken years, and I'm so proud to finally reveal what we've been working on," said Cécred founder and chairwoman Beyoncé Knowles-Carter in a statement. "As a Black founder, it was important to me to concentrate on where I saw the greatest need for healthy haircare and to place scientific innovation and product performance above all else. We started by prioritizing the needs of textured hair like mine, along with other types and textures that need more moisture and strength. My entire life and career, I've worn my hair in so many different ways: natural, flat-ironed, braids, colored, weaves, wigs. I want everyone to have the freedom to express their hair in ways that make them feel good, so I began by creating the essentials for hair and scalp health. My vision is to be an inclusive force of excellence in the haircare industry while celebrating hair rituals across global cultures and helping dispel hair myths and misconceptions on all sides."
These products have been validated by experts and are formulated to cater to a wide spectrum of hair types, ranging from straight to coily, and various hair conditions such as untouched, color-treated, chemically altered, and regularly styled with heat—providing those in need with enhanced moisture and increased strength.
